Steps to Building an Audience
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Write short-form content to attract an audience. Use platforms such as Instagram, X, LinkedIn, TikTok, and YouTube Shorts to share your ideas.
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Make your short-form content engaging. Share opinions, provide brief advice, make polarising statements, and use others’ content structures to enhance your own writing.
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Develop a strategy to guarantee that people see your short-form content. Invest in ads, find accounts with audiences around your size and reply to their content daily, or exchange your skills or social capital for shares.
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Repurpose your best-performing short-form content as long-form content, such as newsletters. Use the BPAS framework to structure your newsletters: Big Idea, Problem, Amplify, and Solution.
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Write medium-form content to educate people and showcase your expertise. Create threads, carousels, short YouTube videos, long posts, or micro-articles.
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Continue to experiment with content ideas until you achieve viral growth. When you find a topic that resonates with your audience, produce more content about it.
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Direct all your followers to your newsletter. Promote your newsletter daily, including at the end of threads, carousels, and in your YouTube descriptions.
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Remember that your email list is the only true measure of your audience size. Cultivating a loyal email list is crucial for long-term success.
By following these steps, you can establish a strong foundation for building and nurturing a dedicated audience.
