“In every industry, there are people who are known, liked, trusted, and highly valued. They are the Key People of Influence.”

That’s the opening premise of Daniel Priestley’s Key Person of Influence (KPI)—and if you’re a digital creator, coach, or solopreneur in 2025, this book is more relevant than ever.

Being a “generalist,” a “freelancer,” or a “hard worker” isn’t enough anymore.

People don’t just buy products. They buy from people they follow. They buy ideas, energy, stories—and authority.

If you want your GPTs to sell, your content to land, and your courses to convert, you need to stop being a commodity and start being a key person of influence in your niche.

Here’s how to do it—based on Priestley’s 5-step KPI Method and what it means for modern creator businesses.

🚀 What Is a Key Person of Influence?

A KPI is someone who:

  • Leads conversations in their industry

  • Attracts top opportunities

  • Effortlessly monetises their expertise

  • Is in demand rather than constantly chasing leads

In other words: A magnetic brand meets real value, with strategic positioning behind it.

For solopreneurs and creators, becoming a KPI means building a platform that pulls people in, rather than pushing offers out.

🔑 The 5 P’s of Becoming a KPI (and How You Apply Them)

Let’s unpack each stage and how you can implement it in your creator business today.

1. Pitch: Clarify Your Value Proposition

“If you can’t clearly explain what you do and why it matters, no one else can either.”

This isn’t about your job title. It’s about your outcome.

For creators, coaches, and GPT sellers, this might sound like:

  • “I help solopreneurs repurpose their best content into high-converting digital products using AI.”

  • “I coach consultants to package their IP and sell it through evergreen funnels.”

  • “I create plug-and-play GPTs that simplify marketing, sales, and product creation.”

✅ Action Step:
Refine your pitch into one sentence that communicates:

  • Who you help

  • What problem you solve

  • What transformation you deliver

This becomes the guiding star of your content, offers, and positioning.

2. Publish: Share Your Ideas to Build Authority

“The most powerful people in your industry are publishing their ideas.”

Publishing turns you from a service provider into a thought leader.

But this isn’t about writing long books (unless you want to). It’s about packaging your expertise in accessible, scalable ways.

Ways to publish:

  • Blog posts (like this one)

  • Twitter/X threads or LinkedIn posts

  • Lead magnet PDFs

  • AI-powered tools (your GPTs!)

  • A signature ebook or micro-course

Every piece of published content builds a digital footprint of authority.

✅ Action Step:
Start with one format and publish weekly, tying each piece to your core pitch.

Pro tip: Use GPTs like Prompt Builder Pro or Content Repurposer Pro to make publishing consistent and easy.

3. Product: Package Your Value Beyond Your Time

“Time is not scalable. Products are.”

Here’s where most solopreneurs get stuck: trading time for money.

Priestley urges you to create product ecosystems that monetize your expertise without requiring you to be present for every transaction.

Digital products might include:

  • GPTs (custom-built prompt tools)

  • Ebooks and guides

  • Courses and workshops

  • Templates, planners, or playbooks

  • Memberships and communities

Each product becomes a digital asset—something that earns while you sleep, rest, or grow.

✅ Action Step:
Map your product ladder. Start with a low-friction entry point (e.g., $17–$47 product or free lead magnet) and build upward.

Tie each product to your pitch and keep it focused on the transformation you deliver.

4. Profile: Build Your Digital Presence

“Your online presence should tell the world that you’re a go-to person in your field.”

This isn’t about vanity metrics. It’s about alignment and consistency.

In today’s landscape, people check:

  • Your social profiles

  • Your website

  • Your content library

  • Your Google search results

Ask yourself:

  • Does my profile communicate my pitch?

  • Do I have social proof (testimonials, results)?

  • Do I show up with clarity and confidence?

Your profile is your authority amplifier.

✅ Action Step:
Audit your website, social bios, and link-in-bio tools. Make sure they reflect:

  • Your niche

  • Your unique process

  • Your product suite

  • Your credibility

Bonus tip: Use branded design from your GPT funnels to unify your visual identity.

5. Partnerships: Grow Through Leverage, Not Just Effort

“Key people don’t grow by doing more themselves—they grow through aligned partnerships.”

This final step is about expansion through collaboration.

As a solopreneur or creator, this could look like:

  • Affiliate partners promoting your GPTs

  • Guest appearances on podcasts

  • Co-hosted webinars or newsletters

  • Cross-promotions with aligned brands

You don’t need a massive audience—you need strategic alignment.

✅ Action Step:
Create a dream list of 10 potential partners in your niche. Reach out with value first, not just a pitch.

🧠 Creator-Specific KPI Examples

Let’s ground this in real-world use cases.

👩‍💻 Digital Creator: Selling Prompt Stacks & Tools

Pitch: “I help creators automate content creation using plug-and-play GPT systems.”

Publish: Daily micro-content about prompt design + weekly tutorials.

Product: A GPT bundle with training videos and usage workflows.

Profile: X/LinkedIn bio links to free lead magnet + YouTube channel.

Partnerships: Collaborate with productivity coaches or toolmakers.

🧠 Coach: Scaling Through IP and Systems

Pitch: “I help burned-out coaches turn their knowledge into productized digital systems.”

Publish: Case studies, frameworks, and mindset reprogramming content.

Product: Signature framework turned into a self-paced course + coaching upsell.

Profile: Clear transformation promise, coaching testimonials, authority podcast appearances.

Partnerships: Collaborate with GPT creators, host joint challenge series.

📊 Consultant: Moving from Done-for-You to Authority Model

Pitch: “I help consultants go from custom work to leveraged products that sell themselves.”

Publish: Thought leadership on service productization, process design, pricing psychology.

Product: Templates, playbooks, productised service roadmap.

Profile: Strong LinkedIn presence, in-depth blog, branded PDF funnel.

Partnerships: Agency partners, tool stack co-promotions, podcast guesting.

💥 Why This Framework Matters More Than Ever in 2025

In a world where AI tools are leveling the playing field for execution…

Your brand and positioning are now your biggest assets.

Becoming a Key Person of Influence means:

  • You stop chasing

  • You start attracting

  • You build once, and it pays over and over again

It’s not ego. It’s economics.

🔚 Final Thoughts: From Anonymous to Authority

You don’t need to be famous.

You don’t need a blue check or 100k followers.

You just need to be known, liked, and trusted by the right people in your space.

That’s what Key Person of Influence teaches. That’s what builds a business that:

  • Feels aligned

  • Generates income

  • Grows without burnout

So don’t just build content.

Build capital—in influence, insight, and impact.

That’s the new creator currency.