What if your business made 100 sales per day — predictably and automatically?

That’s the bold promise of 100 Sales Per Day by Ryan Moran, a focused, no-fluff strategy manual for creators who want to go from casual launches to consistent daily revenue. It’s not about hoping for viral content or relying on algorithm luck — it’s about building a lean, powerful system that does the heavy lifting for you.

Whether you’re selling eBooks, courses, templates, or AI tools, this guide will walk you through the core principles and break them into practical steps you can start using today.

Phase 1: Nail Your Offer

Before you automate anything, you need a product that people actually want. The first phase of the 100 Sales System is making sure your offer is clear, compelling, and conversion-ready.

✅ Action Step 1: Define a Specific Transformation

Every great product delivers a clear result. Ask:

  • What outcome will my buyer achieve?

  • What problem does this solve — fast?

📌 Example: “Go from zero to first email funnel in one weekend” is better than “Learn email marketing.”

✅ Action Step 2: Use the Triple Threat Offer Formula

Make your offer irresistible by including:

  • The Core Product: Your main course, guide, or tool.

  • A Fast Win Bonus: Something that creates quick momentum.

  • A Time-Saving Shortcut: Templates, swipes, checklists, etc.

People pay for speed and simplicity. Stack your offer accordingly.

Phase 2: Build a Sales Funnel That Converts

Once you’ve nailed the offer, the next step is to create a funnel that can consistently sell it — without your constant involvement.

✅ Action Step 3: Start With a High-Converting Lead Magnet

Your funnel begins with trust. Offer a freebie that solves a micro-problem your audience has.

🔑 Keep it:

  • Specific (not a general guide)

  • Quick to consume

  • Immediately valuable

📌 Example: Instead of “Social Media Strategies,” offer “7 Viral Hook Templates for Twitter.”

✅ Action Step 4: Create a Simple 3-Step Funnel

  1. Opt-in Page: Capture email in exchange for the lead magnet.

  2. Thank You Page with a Low-Ticket Offer: Sell something in the £7–£37 range right after the opt-in.

  3. Email Sequence: A 3–5 day automated sequence that builds trust and makes an irresistible offer.

Use psychological triggers:

  • Scarcity (limited-time bonus)

  • Urgency (countdown timers)

  • Social proof (testimonials, results)

Phase 3: Leverage Organic Traffic First

Before you scale with paid ads, validate your funnel with organic traffic.

✅ Action Step 5: Build in Public

Document your process on platforms like:

  • Twitter

  • YouTube

  • Email newsletters

  • LinkedIn

Use “open loop” content:

  • “Here’s what I’m building this week…”

  • “Just made 17 sales from this new funnel. Want a behind-the-scenes look?”

Don’t just teach — share the journey.

✅ Action Step 6: Launch with Scarcity

The first time you launch, offer:

  • A limited-time discount

  • A bonus bundle

  • A live workshop or coaching call

Build urgency. Push for action, not just interest.

Phase 4: Stack Sales With Smart Automation

Once you validate the funnel, it’s time to make it run without you.

✅ Action Step 7: Add Order Bumps & Upsells

Maximize revenue per customer:

  • Order Bump: A small add-on during checkout (e.g., “Get the swipe file for £9”).

  • Upsell: A higher-priced offer after purchase (e.g., “Upgrade to the masterclass for £47”).

You don’t need more traffic — you need better monetization.

✅ Action Step 8: Create Evergreen Email Sequences

  • Write a 10–20 day email sequence.

  • Send it to new subscribers automatically.

  • Mix value, storytelling, and direct offers.

Emails should answer:

  • “Why this?”

  • “Why now?”

  • “Why you?”

Phase 5: Scale With Paid Traffic (Optional)

If your funnel is converting, now you’re ready to pour fuel on the fire.

✅ Action Step 9: Start With Retargeting

  • Run ads to people who visited your sales page but didn’t buy.

  • Keep the message tight: “Still thinking about [product]? Here’s a bonus if you grab it today.”

You’ll get the highest ROI from warm traffic.

✅ Action Step 10: Test Cold Traffic With a Tripwire Funnel

Use your lead magnet > low-ticket offer > upsell system to test paid ads.

Track metrics:

  • Cost per lead

  • Earnings per click

  • Conversion rate

Start small. Spend £10/day and scale what works.

Phase 6: Systematize & Multiply

The final phase? Rinse, refine, repeat.

✅ Action Step 11: Launch a New Funnel Every 60–90 Days

Once you have one funnel working, build more. Each one becomes a new income stream that stacks with the others.

Ideas:

  • Niche spin-offs of your original product

  • Toolkits or templates

  • Premium versions of existing content

📌 Example: If your original product is an AI email course, your next funnel might sell a “Plug-and-Play Email Funnel Kit.”

✅ Action Step 12: Document Everything

Use checklists and templates so you’re not reinventing the wheel.

Build these:

  • Funnel template

  • Email launch sequence

  • Lead magnet creation checklist

  • Weekly promo plan

Make your business modular. Systems = freedom.

Bonus: The Mindset Shift Behind 100 Sales Per Day

This strategy only works when you shift from:

  • “I’ll launch when it’s perfect” → to “I’ll launch fast and improve it live.”

  • “I need more followers” → to “I need a converting funnel.”

  • “I hope people buy” → to “I test, track, and tweak until they do.”

The author emphasizes that you don’t need a huge audience, viral content, or a massive budget.

You need:

  • A product that solves a real problem

  • A system to deliver it at scale

  • The mindset to keep building, testing, and refining

Quick Recap: The 100 Sales System in 12 Steps

Phase Step Action
Nail Your Offer 1 Define a specific transformation
2 Use the Triple Threat Offer Formula
Funnel 3 Create a micro-lead magnet
4 Build a simple 3-step funnel
Organic 5 Build in public on 1–2 platforms
6 Use urgency in your first launch
Automation 7 Add order bumps and upsells
8 Write evergreen email sequences
Paid Traffic 9 Start with retargeting ads
10 Test tripwire funnels for cold traffic
Multiply 11 Launch new funnels every 2–3 months
12 Build and use business templates

Conclusion: Build a Sales Machine, Not a One-Time Launch

The goal of 100 Sales Per Day isn’t to hustle harder. It’s to build smarter.

It’s about creating digital products and stacking simple, proven systems that:

  • Attract leads

  • Convert buyers

  • Increase revenue per customer

  • Run with minimal input from you

If you’re a creator who’s tired of unpredictable income, this book offers a blueprint you can trust. Start with one funnel. Master it. Then scale it like a machine.

Because 100 sales per day isn’t a fantasy — it’s a formula.