“Most people are working at tasks which they hate so that they can make enough money to stop doing it and play.” — Alan Watts

If you’re over 35 and still waiting for the “right time” to start a business, consider this your wake-up call.

Too many people spend decades working jobs they dislike, just to save up for a retirement where — finally — they can enjoy life. But here’s the truth no one tells you: waiting for later robs you of life right now. And if you’ve hit your mid-30s or 40s, or even 50s and 60s, you know how quickly the years move.

It’s not too late. In fact, it’s the perfect time.

The Illusion of Later

We’ve all been sold the dream: work hard now, play later. Sacrifice your best hours, your energy, your creativity, for a paycheck — then one day, you’ll have time to travel, paint, write, rest.

But for many, “later” never comes. Or when it does, their energy is depleted, their curiosity is dulled, and their health demands attention.

You don’t need to wait for later. You can design a life and income stream around what lights you up now. Especially with today’s tools and technology, creating a home-based business has never been more accessible.

What 35+ Creators Have That Others Don’t

If you’re in your mid-30s or beyond, you have something incredibly valuable: life experience.

  • You know what you’re good at (and what you’re not).

  • You have a stronger sense of your values.

  • You’re less likely to fall for shiny objects and more focused on sustainable impact.

That’s a powerful mix. When paired with even a simple online business model — like coaching, consulting, content creation, or digital products — you can monetize your wisdom, not just your time.

What once felt like “too late” is actually your greatest advantage.

You Don’t Need Perfection. You Need a Path.

Here’s the big lie that stops most people from starting: “I’m not ready yet.”

Truth: you won’t feel ready. That’s not a signal to stop. It’s a signal to move.

You don’t need to quit your job tomorrow. But you can start building your side-hustle in the margins of your day:

  • Package up what you already know.

  • Start talking to people who need it.

  • Offer a small solution.

  • Improve it as you go.

This is the exact path many creators over 35 have taken. They didn’t wait for “someday.” They built something better, bit by bit, now.

Your Time is Now

Alan Watts challenged us to question the modern work-and-wait mentality. He wasn’t just being poetic — he was giving us permission.

Permission to stop living for Friday.
Permission to start building something we love.
Permission to trade in mindless toil for meaningful work.

If you’re over 35, you don’t have time to waste — but you have enough time to make a massive shift.

What if you gave yourself 18 months to replace part of your income from a side-hustle?
What if you focused that time on creating something you own?

You’re not too old. You’re just on time.

Want Help Making It Real?

You don’t need to do this alone. That’s why we created IMMachines.com — a hub for 35+ creators ready to design profitable, flexible businesses from home.

Whether you’re dreaming of coaching, digital courses, or simply making your first dollar online, we’ve got tools, content, and systems to help.

No fluff. No hype. Just honest, doable strategy for real people with real lives.

Ready to stop waiting?
Start creating today. The life you want doesn’t come after the work — it is the work.