What Is 80/20 Copywriting? The Pareto Principle in Copy The 80/20 rule says 80% of results come from 20% of your actions. In copywriting, most conversions come from a few key phrases—headlines, offers, calls to action. You don’t need to write more. You need to write what matters most. Why It Works for Mid-Life Creators [...]
Introduction: Why “Sauce” Matters Every solopreneur eventually hits the same wall: you know your stuff, but nobody seems to notice. You’ve got years of experience, insight, and lived wisdom, yet translating that into a consistent business feels slippery. That’s where the idea of a “secret sauce” comes in. In marketing terms, it’s not just what [...]
You’ve poured your heart into your product. You know it works. You’ve written the sales page, sent the emails, and maybe even ran some ads. Yet, the results? Crickets. Or worse — polite “I’ll think about it” replies that never turn into sales. Here’s the hard truth: If your digital product, course, template pack, or [...]
Why Your Personal Brand Matters More Than Ever In a world so flooded with noise, the best content often gets ignored—not because it’s bad, but because the creator behind it isn’t visible. That’s where your personal brand steps in. It’s not a logo. It’s not a colour palette. It’s not your LinkedIn banner or your [...]
Sun Tzu’s The Art of War is a 2,500-year-old military strategy manual. But for digital creators and solopreneurs, it might as well be a masterclass in mindset, systems, and audience-building. Why? Because building a one-person business online isn’t just about content or code. It’s about strategy. It’s about knowing your battleground, anticipating resistance, deploying your [...]
