Sales. For many creators, coaches, and solopreneurs — especially those entering or pivoting in midlife — it’s the single most uncomfortable part of running an online business. You can be brilliant at your craft, passionate about your message, and still feel stuck when it comes to making an offer.
Why? Because most of us have internalised a false (but common) idea: that sales is about getting something from someone else. And that belief creates fear — fear of rejection, fear of being pushy, fear of seeming desperate.
But what if you could flip the script?
The Quote That Reframes Everything
“All fear comes from wanting to take something from someone.”
It’s a powerful idea. And for many midlife entrepreneurs, it holds the key to unlocking a fearless, authentic sales approach.
Why the Traditional Mindset Triggers Fear
Think about it. When you view sales as a transaction where you must take — someone’s time, money, attention — you immediately position yourself in a place of lack. You’re trying to extract value.
And that triggers fear:
- “Will they think I’m being pushy?”
- “Am I asking too much?”
- “What if they say no and I take it personally?”
This grasping energy is palpable. Your audience feels it. You feel it. And it kills the connection that real sales require.
The Shift to Giving
Now, imagine the opposite. Imagine walking into a sales conversation not to take, but to give.
You’re here to offer clarity, transformation, relief. You’re offering a solution to a problem that’s been costing them time, energy, or income.
This changes everything.
When you show up to give, your energy softens. Confidence rises. Fear fades. You’re in alignment.
Why It Works: The Psychology of Value-Based Selling
This isn’t just mindset woo. Neuroscience and buyer psychology back it up:
- Reciprocity Bias: People naturally want to return value when they feel they’ve received value first.
- Mirror Neurons: Your energy of generosity gets mirrored back by your audience — building trust fast.
- Reduced Pressure: When you’re not trying to “get,” you’re less attached to the outcome. Ironically, that makes conversion more likely.
Practical Ways to Shift into Giving Mode
So how do you actually embody this in your next launch, sales call, or social pitch? Try these:
1. Lead with Value
Before you ask, offer. Create a useful lead magnet. Share a mini-win on social. Send a helpful insight in email. Make your audience feel seen and supported first.
2. Use Language of Service
Swap “I want to sell you” with “I want to help you…” or “Here’s how this solves what you’ve been struggling with.” It’s a small change that shifts the entire tone.
3. Be Curious, Not Convincing
Great salespeople are great questioners. Instead of pitching, ask:
- “What’s been the hardest part for you?”
- “What would a breakthrough look like?”
Then show how your offer meets those desires.
4. Celebrate the ‘No’
If you’re here to serve, not everyone will be a fit — and that’s okay. A “no” isn’t rejection. It’s respect. It means you’re not trying to take, only offer.
5. Align Your Offer with Real Impact
Build something that genuinely helps. When you know your product or service delivers transformation, it’s easier to show up with clarity and calm.
Stories from the Field
Let’s take Maria, a 52-year-old life coach. For years she avoided sales calls, feeling like she was “bothering” people. After reframing her mindset — asking “how can I serve this person in the next 15 minutes?” — her fear vanished. And her close rate doubled.
Or Rob, a fitness mentor for men 40+. He started sharing free mindset videos each week and saw his inbox fill with leads saying, “I already trust you — how can I work with you?”
They didn’t change their price. They changed their energy.
The Creator’s Edge: Turning Value into Revenue
This giving-first approach isn’t just feel-good. It’s good strategy. Here’s how the monetization flows naturally:
- Free value → Email list
- Email list → Low-ticket intro offer
- Low-ticket → Core transformation offer
Each step offers something helpful. Each builds trust. Each opens the door to the next.
Your Action Plan
- Pick 1 audience pain point. Offer a free tip, video, or guide to help.
- Send it with no strings attached. Just serve.
- Notice the shift. Feel the confidence that comes from alignment.
Conclusion: Sales as a Sacred Exchange
When you stop trying to get and start trying to give, selling stops feeling scary. It becomes an invitation. A bridge. A sacred exchange of value.
Your work deserves to be shared. Your audience deserves your gifts. Don’t let fear hold back either.
Give. And let the sales flow.
CTA: Want to master value-first selling and build offers you’re proud of? Download the one of the free offers on this page.
This blog post was created by simply inputting “All fear comes from wanting to take something from someone.” into my GPT Quote To Action.
