There’s a quiet power that doesn’t come from charisma, cleverness, or control — it comes from presence. Alan Watts once said the way to become unforgettable is not to try to be interesting, but to stop trying at all. The moment you give up the obsession with yourself — how you look, how you sound, [...]
“If you can't explain something simply, you don’t understand it well enough.” — Albert Einstein Albert Einstein wasn’t known for pithy business advice, yet this one sentence could transform your coaching business, your content strategy, and your ability to connect deeply with your audience. In the age of digital overload, the most valuable skill is [...]
Introduction Every successful creator, coach, or consultant eventually discovers a hard truth: skills and strategies don’t matter if your message isn’t clear. You can be brilliant at what you do, but if your audience can’t grasp why it matters to them in a few seconds, they’ll scroll right past you. That’s where the real work [...]
The online world has never been louder. Every scroll brings another offer, another voice shouting for attention, another product promising to change your life. For creators, coaches, consultants, and solopreneurs, this raises the obvious question: How do you stand out without losing yourself in the process? That’s the heart of Be the Unicorn. It isn’t [...]
If you’re a solopreneur or midlife creator, chances are you’ve already heard the phrase personal brand thrown around like confetti at a networking event. But here’s the truth: your personal brand is not a logo, a colour palette, or even the clever tagline you’ve got at the bottom of your email signature. It’s the story [...]
If you’re a creator, coach, consultant, or solopreneur, you already have a treasure chest of stories that could build your brand and boost your sales. The problem?Most of them are still locked away in your head. That’s why I created Story Finder Pro — your AI Story Discovery Coach + Viral Content Strategist, designed to [...]
If you’re like most creators, coaches, consultants, or solopreneurs… You know you should be emailing your audience regularly. You also know it’s one of the highest-ROI marketing activities you can do. But there’s a problem… Writing your weekly newsletter often feels like staring at a blank screen and waiting for divine inspiration. That’s why I [...]
Why Your Personal Brand Matters More Than Ever In a world so flooded with noise, the best content often gets ignored—not because it’s bad, but because the creator behind it isn’t visible. That’s where your personal brand steps in. It’s not a logo. It’s not a colour palette. It’s not your LinkedIn banner or your [...]
If you’ve ever poured your heart into a blog post, tweet, video, or landing page—only to watch it get ghosted by the internet—you’re not alone. The harsh truth? If your headline flops, the rest doesn’t matter. That’s not clickbait—it’s copywriting science. In fact, research shows that 80% of people read the headline… but only 20% [...]
You could have the most valuable GPT, digital course, or coaching program in the world. But if you don’t know how to sell yourself first… You’ll stay invisible. “The most powerful product you’ll ever sell is you.” – from Confidence: How to Sell Yourself At IMMachines.com, we talk a lot about systems, AI workflows, and [...]
