In the words of copy legend Clayton Makepeace, a great bullet doesn’t just tease — it triggers desire, curiosity, even FOMO. "Each bullet should hint at a benefit, spark intrigue, and reward the reader for reading." — Clayton Makepeace In today’s skimming, swiping world, bullets are how people decide whether to keep reading or not. [...]
Let’s talk about growth. Not the wishy-washy kind. Not the “manifest it by meditating on your Stripe dashboard” kind. We’re talking real, scale-it-up, system-powered, sleep-well-at-night kind of growth. You know—the kind you hoped would happen when you launched that digital product, created your coaching offer, or started building with GPTs. But for most midlife solopreneurs, [...]
They call it “the hurt business” for a reason. Boxing. MMA. Combat sports. It’s not just physical pain—it’s emotional, spiritual, and deeply revealing. And oddly enough? It’s the best metaphor for building a solopreneur business later in life. Because launching a coaching brand, writing a book, selling digital products, or building an audience over 45 [...]
Why Your Personal Brand Matters More Than Ever In a world so flooded with noise, the best content often gets ignored—not because it’s bad, but because the creator behind it isn’t visible. That’s where your personal brand steps in. It’s not a logo. It’s not a colour palette. It’s not your LinkedIn banner or your [...]
Introduction: The Ancient Operating System You Didn’t Know You Needed You wake up, coffee in hand, inbox already poking at your cortisol levels. Your creative to-do list is a mile long. Funnels need building. That digital product needs polishing. And somewhere in there, you’re trying to “live a good life.” But what is a good [...]
“He who has learned to disagree without being disagreeable has discovered the most valuable secret of negotiation.”— Chris Voss, Never Split the Difference If you’re a mid-life creator trying to land clients, raise your prices, get ghost-writing gigs, close affiliate deals, or convince your partner that buying another AI tool is an “investment” (ahem)… this [...]
Introduction: You’re Not Behind. You’re Just Not Present. If you’ve ever thought, “I should be further ahead by now,” or “Why does it feel like I’m spinning my wheels?” — The Power of Now has a surprising answer: It’s not your strategy. It’s not your niche. It’s not even your email open rate. It’s your [...]
“You don’t need to be a billionaire. You just need to think like one.” That’s the big idea behind How to Make a Few Billion Dollars—a playfully serious, brutally honest breakdown of what separates billionaires from the rest of us. Spoiler alert: It’s not the offshore accounts or the custom-stitched pajamas. It’s the mental operating [...]
INTRO: Why Mind Control Isn’t Just for Magicians Let’s get this out of the way. When you hear “Mind Control,” you might picture some shady character in a 1970s B-movie raising an eyebrow and commanding people to bark like dogs. But what José Silva built was not about controlling others — it was about mastering [...]
🎯 Intro: The Real Reason You're Tired (It’s Not What You Think) Most creators aren’t burned out because they’re lazy.They’re burned out because they’re always in reactive mode—chasing tasks instead of setting the pace. You’re not lacking discipline.You’re lacking a system that works with your creative flow, not against it. And that’s why Winning the [...]
