Book Summary

The Art of Winning Every Argument: A Creator’s Guide to Persuasion, Influence, and Getting People to Say “Yes”

If you’ve been in business long enough—whether as a creator, coach, consultant, or solopreneur—you’ve probably noticed something:The people who get the most opportunities, the biggest deals, and the best clients aren’t always the most talented. They’re the most persuasive. And persuasion isn’t about manipulation. It’s about communication—structuring your ideas so clearly and compellingly that people [...]

2025-08-10T16:13:31+01:00By |
Read More

Your Message Matters: How Mid-Life Creators Can Build a Business That Leaves a Legacy

You’ve lived a life.You’ve seen the highs, the lows, and the “what on earth just happened?” moments.You’ve got stories, lessons, and insights that could change someone’s life
 if only more people could hear them. But here’s the truth:Most people never share their message widely enough to make the impact (or income) they could. Why?Because they’re [...]

2025-08-09T20:18:49+01:00By |
Read More

How to Get Better at Anything (Even in Mid-Life) — The Creator’s Guide to Rapid Skill Growth

If you’ve ever tried to learn a new skill in mid-life — whether it’s launching a YouTube channel, mastering Canva, writing a book, or finally figuring out Instagram Reels without your teenager laughing at you — you’ve probably noticed something: Sometimes learning feels effortless.Other times, it feels like you’re trying to knit a sweater while [...]

2025-08-09T18:44:54+01:00By |
Read More

đŸ”„ Why Bullets Are the Swiss Army Knife of Online Persuasion

In the words of copy legend Clayton Makepeace, a great bullet doesn’t just tease — it triggers desire, curiosity, even FOMO. "Each bullet should hint at a benefit, spark intrigue, and reward the reader for reading." — Clayton Makepeace In today’s skimming, swiping world, bullets are how people decide whether to keep reading or not. [...]

2025-08-13T13:00:27+01:00By |
Read More

đŸ§Ș The Science of Scaling: Why Midlife Creators Struggle to Grow (And How to Fix It)

Let’s talk about growth. Not the wishy-washy kind. Not the “manifest it by meditating on your Stripe dashboard” kind. We’re talking real, scale-it-up, system-powered, sleep-well-at-night kind of growth. You know—the kind you hoped would happen when you launched that digital product, created your coaching offer, or started building with GPTs. But for most midlife solopreneurs, [...]

2025-08-11T12:43:47+01:00By |
Read More

The Hurt Business: What Solopreneurs Can Learn from Getting Hit in the Face

They call it “the hurt business” for a reason. Boxing. MMA. Combat sports. It’s not just physical pain—it’s emotional, spiritual, and deeply revealing. And oddly enough? It’s the best metaphor for building a solopreneur business later in life. Because launching a coaching brand, writing a book, selling digital products, or building an audience over 45 [...]

2025-08-07T09:09:41+01:00By |
Read More

Build & Grow Your Personal Brand: A Mid-Life Creator’s Guide to Standing Out in the Digital Age

Why Your Personal Brand Matters More Than Ever In a world so flooded with noise, the best content often gets ignored—not because it’s bad, but because the creator behind it isn’t visible. That’s where your personal brand steps in. It’s not a logo. It’s not a colour palette. It’s not your LinkedIn banner or your [...]

2025-08-10T11:44:08+01:00By |
Read More

đŸ§˜â€â™‚ïž Stoic Joy for Creators: How to Build a Good Life and a Great Business

Introduction: The Ancient Operating System You Didn’t Know You Needed You wake up, coffee in hand, inbox already poking at your cortisol levels. Your creative to-do list is a mile long. Funnels need building. That digital product needs polishing. And somewhere in there, you’re trying to “live a good life.” But what is a good [...]

2025-08-06T12:56:06+01:00By |
Read More

🧠 The Art of Tactical Empathy: What Never Split the Difference Teaches Mid-Life Creators About Negotiation, Influence, and Winning Without Selling Out

“He who has learned to disagree without being disagreeable has discovered the most valuable secret of negotiation.”— Chris Voss, Never Split the Difference If you’re a mid-life creator trying to land clients, raise your prices, get ghost-writing gigs, close affiliate deals, or convince your partner that buying another AI tool is an “investment” (ahem)
 this [...]

2025-08-06T10:52:45+01:00By |
Read More

The Creator’s Superpower: Why the Present Moment Is Your Most Profitable Asset

Introduction: You’re Not Behind. You’re Just Not Present. If you’ve ever thought, “I should be further ahead by now,” or “Why does it feel like I’m spinning my wheels?” — The Power of Now has a surprising answer: It’s not your strategy. It’s not your niche. It’s not even your email open rate. It’s your [...]

2025-08-06T09:09:25+01:00By |
Read More
Copyright 2026 IMMachines.com | All Rights Reserved
Go to Top