Youâve lived a life.Youâve seen the highs, the lows, and the âwhat on earth just happened?â moments.Youâve got stories, lessons, and insights that could change someoneâs life⊠if only more people could hear them. But hereâs the truth:Most people never share their message widely enough to make the impact (or income) they could. Why?Because theyâre [...]
If youâve ever tried to learn a new skill in mid-life â whether itâs launching a YouTube channel, mastering Canva, writing a book, or finally figuring out Instagram Reels without your teenager laughing at you â youâve probably noticed something: Sometimes learning feels effortless.Other times, it feels like youâre trying to knit a sweater while [...]
In the words of copy legend Clayton Makepeace, a great bullet doesnât just tease â it triggers desire, curiosity, even FOMO. "Each bullet should hint at a benefit, spark intrigue, and reward the reader for reading." â Clayton Makepeace In todayâs skimming, swiping world, bullets are how people decide whether to keep reading or not. [...]
Letâs talk about growth. Not the wishy-washy kind. Not the âmanifest it by meditating on your Stripe dashboardâ kind. Weâre talking real, scale-it-up, system-powered, sleep-well-at-night kind of growth. You knowâthe kind you hoped would happen when you launched that digital product, created your coaching offer, or started building with GPTs. But for most midlife solopreneurs, [...]
They call it âthe hurt businessâ for a reason. Boxing. MMA. Combat sports. Itâs not just physical painâitâs emotional, spiritual, and deeply revealing. And oddly enough? Itâs the best metaphor for building a solopreneur business later in life. Because launching a coaching brand, writing a book, selling digital products, or building an audience over 45 [...]
Why Your Personal Brand Matters More Than Ever In a world so flooded with noise, the best content often gets ignoredânot because itâs bad, but because the creator behind it isnât visible. Thatâs where your personal brand steps in. Itâs not a logo. Itâs not a colour palette. Itâs not your LinkedIn banner or your [...]
Introduction: The Ancient Operating System You Didnât Know You Needed You wake up, coffee in hand, inbox already poking at your cortisol levels. Your creative to-do list is a mile long. Funnels need building. That digital product needs polishing. And somewhere in there, youâre trying to âlive a good life.â But what is a good [...]
âHe who has learned to disagree without being disagreeable has discovered the most valuable secret of negotiation.ââ Chris Voss, Never Split the Difference If youâre a mid-life creator trying to land clients, raise your prices, get ghost-writing gigs, close affiliate deals, or convince your partner that buying another AI tool is an âinvestmentâ (ahem)⊠this [...]
Introduction: Youâre Not Behind. Youâre Just Not Present. If youâve ever thought, âI should be further ahead by now,â or âWhy does it feel like Iâm spinning my wheels?â â The Power of Now has a surprising answer: Itâs not your strategy. Itâs not your niche. Itâs not even your email open rate. Itâs your [...]
âYou donât need to be a billionaire. You just need to think like one.â Thatâs the big idea behind How to Make a Few Billion Dollarsâa playfully serious, brutally honest breakdown of what separates billionaires from the rest of us. Spoiler alert: Itâs not the offshore accounts or the custom-stitched pajamas. Itâs the mental operating [...]
