Briefing Doc re Building a One-Person Business

Source: YouTube video “How I Make $1.3M/Year With My One-Person Business (Just Copy Me)”

Main Themes:

  • One-person business success: The video highlights the potential for significant income and time freedom with a one-person online business.
  • Pain-point targeting: Identifying and addressing a specific problem experienced by a large audience is key to profitability.
  • Content creation and audience building: Leveraging short-form content platforms like TikTok and Instagram Reels is crucial for rapid growth.
  • Monetization through affiliate marketing: Starting with affiliate marketing is a low-risk way to test product viability and generate income.
  • Faceless affiliate marketing: Building a successful business is possible without showing your face by using platforms like Pinterest.

Most Important Ideas/Facts:

  1. Pain-point targeting: “All business simply comes down to is solving problems for people. The bigger the problem you solve, the more money you get paid.” This emphasizes the importance of focusing on a niche with a significant pain point experienced by a large audience.
  2. Content creation strategy: The video outlines a five-step process for building an online audience. Here is a five-step process for building an audience online:
    • Step 1: Choose a Short-Form Content Platform. It’s easier to create a 30-second video than a 15-minute YouTube video. Short-form content also gets more attention because platforms like YouTube Shorts, TikTok, and Instagram Reels have a wider reach than long-form videos. [1]
    • Step 2: Find the Top Three Creators in your Niche and Study Their Most Popular Videos. Break down why their videos worked and then copy the same format with your own unique twist. [1, 2] Focus on solving people’s pain points. [2] Stick to a schedule of posting one to two videos per day. [2]
    • Step 3: Expand to Other Platforms Once Your Accounts Start to Take Off. [3]
    • Step 4: Create a Minimum Viable Offer by Selling Products. Start with affiliate marketing to test which products your audience wants before investing time and money in creating your own product. [4] If you create content that solves a problem for people and link your affiliate product as the solution, you can start making money straight away, even without a large following. [5]
    • Step 5: Consider Faceless Affiliate Marketing if you are Uncomfortable on Camera. Create a Pinterest account and post images around your niche. [6] Include links to a simple website on Shopify that contains your affiliate links. [7] You can create a website in just a few minutes using AI. [7] Explore starting a blog and growing an email newsletter to promote your affiliate products. [8] Find high-paying affiliate links that pay between $50 and $100 per purchase. [9] Consider scaling your business with Pinterest ads. [9]
  3. Affiliate marketing for beginners: “Digital products can sometimes take months to create… that’s why I recommend that beginner content creator actually start with affiliate marketing.” This highlights the lower barrier to entry and risk associated with affiliate marketing.
  4. Faceless affiliate marketing potential: “I call it faceless affiliate marketing and it’s helping my students like Jay make $111,000 in his first 3 months and Caleb who’s made $118,000 in just 1 month.” This demonstrates the significant earning potential achievable without relying on personal branding.
  5. Pinterest as a key platform: The video details a strategy for using Pinterest to drive traffic to affiliate products through visually appealing images and linking to a Shopify website.

Actionable Takeaways:

  • Identify a niche with a significant pain point experienced by a large audience.
  • Start creating short-form content on platforms like TikTok and Instagram Reels, focusing on providing value and solving problems.
  • Explore affiliate marketing opportunities to test product viability and generate income before investing in creating your own products.
  • Consider faceless affiliate marketing strategies using Pinterest if you are not comfortable showing your face.

Further Resources:

  • The video creator offers a free guide to Pinterest affiliate marketing and a paid course for those seeking more in-depth training.

Overall Impression:

The video presents a compelling argument for building a one-person online business. The focus on pain-point targeting, content creation strategies, and the potential of affiliate marketing, particularly the “faceless” approach, provides valuable insights for aspiring entrepreneurs. However, it’s important to note that individual results may vary, and success requires effort, dedication, and a willingness to learn and adapt.

 

Full Transcript:

(853) How I Make $1.3M/Year With My One-Person Business (Just Copy Me) – YouTube
https://www.youtube.com/watch?v=8iYmTKGlQ3Y

Transcript:
(00:00) at 22 years old I make over $1.3 million per year with a one-person business working just 4 hours per day I don’t have full-time staff I don’t have regular team meetings and I don’t have to work weekends this gives me complete time freedom to go on spontaneous holidays spend quality time with my mom which would be impossible if I was running a traditional business but the craziest part is when I got started I built my one person business from 0 to $10,000 per month with barely any business skills and just my iPhone now
(00:34) recently I’ve seen a bunch of videos talking about how beginners can do the same but honestly most of these videos are super confusing the truth is if you want to make $10,000 per month with a one-person business there’s really only three simple steps you need to follow so in this video I’m going to break down each one starting with picking your million-dollar niche. You’ve probably heard people talk about how important it is to pick the right Niche when starting an online business but here’s the thing
(01:07) I see so many new creators following general advice like pick a niche you’re passionate about or choose a trending topic and while these are important I found there’s actually one thing you need to do first to make sure your Niche is going to make you a bunch of money and I call it pain targeting it only takes an extra 1 to 2 minutes before picking a niche but it is the exact reason why my one-person business has been able to produce results like this this and this basically it’s where you find a niche that targets a very
(01:43) specific pain point that millions of people are experiencing this is because all business simply comes down to is solving problems for people the bigger the problem you solve the more money you get paid that’s why a CEO gets paid 150 per hour while their employees only make 20 the CEO solves much bigger problems in the company therefore gets paid more and it’s the same for your one person business the bigger the problem you’re able to solve for people the more you’re going to get paid this is why back in
(02:13) 2020 when I picked my Niche I chose Finance Not only was I passionate about it but I also knew that young people desperately want to learn how to make more money it was a giant problem that millions of people around the world experienced and I knew that if I could share honest and valuable information on how I was able to make money then I would attract a loyal audience that I could eventually sell products to and that’s exactly what happened by making content around the pain point I was able to build my one person business to
(02:46) $10,000 per month in just 12 months so now let’s break down exactly how you can pick a pain solving Niche to hopefully achieve similar results okay so the first step I want you to do is open open up a fresh Google Docs page and start writing down things you’re passionate about or that you have skills in this could be things like playing the guitar going to the gym playing video games or baking then when you have a list of 10 to 20 things start to go through your list and remove the ones that don’t
(03:20) solve a big problem for millions of people for example origami is cool but it doesn’t solve a big problem for people so it’s probably not a great Niche to get into but something like going to the gym does Fitness solves massive problems like weight loss more energy or boosting self-confidence which means this would be a great potential Niche then once you’ve narrowed down your list to 3 to five you can come over to Google Trends and compare which Niche is the most popular I’m going to compare
(03:54) guitar the gym and gardening because all three solve big burning problems for people and as you can see guitar and JY completely smash gardening as trending niches in the past 5 years so if I was picking a niche I would go with one of these because not only do they solve a big problem but they’re also getting a lot of attention the awesome thing is that not only does picking a pain driven Niche increase chances that you’ll make money but it also makes creating content around your Niche so much easier which
(04:27) leads me to The Next Step start posting posting value on social media and build a loyal audience with viral content so once you picked your pain solving Niche the next step to building a one person business is to grow an audience that will buy your products and honestly I believe that this is one of the greatest opportunities of Our Generation it’s crazy to me that so many people are asleep to the fact that we are in one of the biggest economic shifts in history for example I love when Gary V said cost of starting a business or producing
(05:02) content in today’s digital age is dramatically lower than it’s ever been today the barrier to entry is practically zero just 15 years ago it required tens of thousands of dollars to start a business now there’s people like Dan Koe who run a one-person business that makes $400,000 per month by simply posting content online this is why I believe that if you’ve been thinking about starting an online business you shouldn’t wait much longer more and more people are waking up to the opportunity and the competition is only going to
(05:36) increase but I get it posting content online can be scary especially when you’re stuck worrying about what your friends and family will think and whether you’re the type of person to make this business work but don’t worry I’m going to share with you a five-step process that I believe is the fastest and easiest way to build an audience online in fact it’s the reason I was able to go from0 to100 ,000 followers in Just 2 months when I first started so the first step is to pick a short form
(06:06) content platform this is because it’s much easier to make a simple 30-second video compared to creating a 15 minute long YouTube video plus short form content is where you’re going to get the most attention because platforms like YouTube shorts Tik Tok and Instagram reals have a much wider reach than long form videos once you picked a platform the next step is to find the top three creators in your Niche for example for me I started on Tik Tok and used creators like Gary ve and Graham Stefan as inspiration what I would do is find
(06:41) their most popular videos break down why they worked and then copy the same format as them but with my own unique twist here are some examples of videos I made at the beginning of my journey another thing to notice is how these videos are focused on solving people’s pain points which is one of the easiest ways to make content you simply just pick one of the burning pain points in your Niche and then explain how your audience can solve them so I followed both these content strategies and stuck to a strict 1 to two videos per day
(07:14) schedule and was able to build my Tik Tok account to 100,000 followers in just one year then once your accounts start to take off you can start to expand to other platforms like YouTube but one question I get all the time is but what if I don’t want to show my face can I still make content and build a oneperson business and the answer to that is yes in fact in a moment I’ll explain exactly how you can make $10,000 per month without having to show your face but first let’s talk about the next step creating a minimum viable
(07:48) offer which is selling products so once you picked a niche and you’re building your audience the last step and final step to building your one person business is to Simply monetize your account now what most people immediately jump to is creating their own digital product but here’s why I think this is a terrible idea for beginners digital products can sometimes take months to create not only that but you also need a landing page equipment to film and expensive softwares which can end up costing you hundreds or even thousands
(08:22) of dollars in the beginning and this is all before you even know if your product is going to sell that’s why I recommend that beginner content creator actually start with affiliate marketing because that way you can test what products your audience wants to buy before you invest a bunch of time and money into creating your own product not only that but if you make content that solves a problem for people and link your affiliate product as the solution you can start making money straight away even without a large following but like
(08:53) I said before what if you’re the type of person that doesn’t feel comfortable on camera well don’t stress because I’ve recently discovered a way you can build a one person affiliate marketing business to $10,000 a month without having to show your face I call it faceless affiliate marketing and it’s helping my students like jay make $111,000 in his first 3 months and Caleb who’s made $118,000 in just 1 month basically how it works is you’re going to create a Pinterest account and post images around
(09:26) the niche you’ve picked for example here are some images that I recommend you post these posts are designed to grab your audience’s attention so they click your link so once you have your posts ready next you want to create a simple website on Shopify that you can put all your affiliate links on I recently developed a free AI affiliate website builder and this can create your website in just a few minutes using AI so if you want to check that out I’ll link it in the description our website is mandatory
(09:56) because you don’t want to have links directly on Pinterest otherwise your Pinterest account can get banned so when someone clicks on your link from one of your images they’ll then land on your website and when they buy one of your products you’re promoting you’re going to start earning commissions you’ll also want to explore starting a blog this is a great way to promote your affiliate products without ever having to show your face I also suggest growing an email newsletter using Pinterest my
(10:24) email newsletter generates over $10,000 per month just from promoting my affiliate products to my subscribers but the secret to making this work is to find high-paying affiliate links that pay between 50 and $100 per purchase that way you’ll make much more money per sale and eventually be able to use that money to scale your business with Pinterest ads now if you want access to my personal Vault of high paying affiliate links plus a much more detailed guide on how to get started with Pinterest affiliate marketing