🚀 The Future of Groove: Introducing the Scale Plus Suite — Build, Automate, and Scale Like Never Before

*By MC Salmon — IMMachines

…Partner & Lifetime Groove Member*

A New Era Begins: Groove Evolves Into SCALE

If you’ve been around the Groove community for a while, you know this brand has always been about freedom through technology — helping creators and entrepreneurs build online businesses without the bloated costs or restrictions of traditional software.

Now, with the launch of SCALE and the Scale Plus Suite, Mike Filsaime and the Groove team have taken a massive leap forward — merging years of innovation with new AI-powered tools, fresh branding, and an expanded vision for digital entrepreneurs.

As a lifetime Groove member myself, I joined the live Scale-a-thon event — and what unfolded was the most exciting evolution in Groove history.

This is more than a software update. It’s a rebirth.

The Big Picture: What SCALE Really Is

Let’s start here.

SCALE (found at scale.gg) is the next generation ecosystem built by Monarch Labs, the newly formed company that now owns Groove Digital. It’s a unified platform where AI automation, affiliate marketing, and creator tools converge under one umbrella.

Here’s how it breaks down:

• Groove.cm remains your core platform (page builder, funnels, checkout, etc.). This is the software that I am currently using to promote my GPT’s.

• SCALE becomes the new brand experience — the bigger ecosystem that includes Groove, AI platforms, and new SaaS tools.

• Monarch Labs is the parent company powering it all, co-founded by Mike Filsaime, Matt Seralta, and powerhouse entrepreneur Sonia PZ, the #2 leader in Mary Kay worldwide.

Together, they’re bringing Groove’s mission — to empower digital creators everywhere — to a whole new level.

The Vision: “We Rise Together. We Scale Forever.”

The event kicked off with an anthem. Literally.

“We rise together. We build together. We grow together. We scale forever.”

That line sums up the entire philosophy: SCALE is about building empires on demand — transforming ideas into automated income systems powered by community, technology, and creativity.

Why This Matters for Creators and Solopreneurs

If you’ve ever felt overwhelmed by all the separate tools needed to run an online business — funnel builders, email tools, course platforms, CRMs, AI copy tools, analytics, etc. — you’ll instantly see why this launch is a big deal.

The Scale Plus Suite integrates everything you need to run and grow a digital business — with AI support, simplified interfaces, and lifetime access for existing Groove members at a fraction of the cost.

Key Highlights from the Scale-a-thon Launch

Here’s a quick snapshot of the major announcements from the Scale-a-thon live event:

1. Monarch Labs Acquires Groove Digital

Groove Digital has been officially acquired and restructured under Monarch Labs LLC, uniting all of Mike Filsaime’s ventures into a single ecosystem.

This means greater stability, new funding, and an expanded development team to accelerate updates and integrations.

2. New Partner: Sonia PZ

Sonia joins as co-owner, bringing decades of leadership experience in network marketing and personal development. Her involvement signals a renewed emphasis on community empowerment, women in entrepreneurship, and global expansion (especially across Latin America).

3. Groove.cm Becomes Part of the SCALE Brand

Groove isn’t going anywhere — it’s becoming a core part of the SCALE ecosystem, integrated alongside new tools and AI systems.

4. The Launch of 17 New Apps

This is where things get exciting.
SCALE introduces 17 new software tools, including promised “future apps” for lifetime Groove members and several brand-new AI platforms.

These tools cover everything from CRM and Helpdesk systems to funnel mapping, AI content generation, invoicing, course creation, and more.

The SCALE Plus Suite: Your New Digital Business Engine

The Scale Plus Suite is the premium layer of the new platform — bundling Groove’s existing apps with a host of new AI-driven products.

Let’s break down the major components.

Groove Suite (Now Under SCALE)

Lifetime members retain access to the core Groove apps, now re-engineered and integrated more deeply:

• GroovePages / Funnels – Build high-converting pages and funnels visually.

• GrooveSell / GrooveAffiliate – Sell products and manage affiliate programs.

• GrooveMail – Email marketing and automation, now partnered with TinyEmail.

• GrooveMember – Create and host memberships and courses.

• GrooveVideo – Host and gate your video content.

• GrooveBlog – Launch a professional SEO-optimized blog.

• GrooveWebinar / GrooveProof / GroovePopups – For engagement and conversions.

Lifetime members keep full access with no platform fees — even as free plans move to a 5% transaction fee for new users.

Scale Plus New Apps (AI-Driven Additions)

Here’s where the real magic happens. The new Scale Plus Suite introduces cutting-edge tools designed to automate marketing, sales, and customer experience.

ClickCampaigns

Think of this as your AI marketing team in a box.
ClickCampaigns creates complete marketing campaigns using specialized AI agents (copywriter, designer, strategist, etc.) who collaborate to generate pages, emails, and assets for your products. (In future they will develop the ability to automatically create web pages that are designed, written and placed into the software using AI – this will save me a lot of time in building funnels when it has been developed.)

Courses.gg

A streamlined course platform with no platform fees for lifetime users. (Think Skool which currently costs $99 per month.)
Host, sell, and automate your courses and memberships — with a modern UX and built-in analytics.

Affiliate Pages

Simplify affiliate management with pre-built pages, tracking, and promotional materials — fully integrated with Groove and Scale.

PipeLeads.ai + PipeCRM

A full CRM and lead management system that helps you track conversations, pipeline value, and automate follow-ups. Useful for Coaches and Consultants who want to develop their business at scale.

PipeAds.ai

AI-assisted ad builder that generates copy, visuals, and split-test ideas for your ad campaigns.

Funnel Mapper & Simulator

Visualise and test your funnel performance before launch. Perfect for agencies, coaches, and product creators. ( I did have free access to Funnelytics but it now costs $97 per month so I am hoping that this will be a good replacement for that software!)

Invoice & Helpdesk Systems

Manage billing, support tickets, and client communications seamlessly inside your ecosystem. (I will move my current email support to a new Help desk in due course.)

BrandBaser + Scale GPT

Tools to capture your brand DNA, train your AI assistants, and generate content that actually sounds like you.

LeadFinder + Quiz & Survey Builder

Discover and segment your audience with built-in lead tools — ideal for agencies and solopreneurs who want qualified leads fast.

Scale Affiliate Marketplace (ClickBank Competitor)

This is one of the most strategic moves from Monarch Labs:
A ClickBank-style marketplace where users can sell digital products, recruit affiliates, and get paid directly through the SCALE network.

Key benefits:

• Works even if you don’t have Stripe or PayPal access.

• SCALE handles affiliate payments, W-9s, and compliance.

• Perfect for international marketers who struggle with merchant processing.

AI Integrations and Partnerships

SCALE integrates with Anthropic’s Claude, OpenAI, and TinyEmail, providing enterprise-grade AI capabilities across writing, automation, and email marketing.

TinyEmail Deal for Members:

• Send 200,000 emails/month for just $14.97 (normally $450+).

• Lifetime members also get 15,000 emails/month free — a $780/year value.

What Lifetime Members Get (and Why This Is Insanely Generous)

As a lifetime Groove member, you’re automatically grandfathered into seven of the new apps — including CRM, Helpdesk, LeadFinder, Quiz Builder, CalendarBug, Invoice Software, and Funnel Mapper — completely free.

If you also bought Groove.ai, you get four more AI platforms (BrandBaser, Scale GPT, PipeLeads, PipeAds).

That’s 11 new products for free.

To unlock everything in the Scale Plus Suite (including ClickCampaigns, Courses.gg, and Affiliate Pages), lifetime members can upgrade for just $299 per year — a 75% discount off public pricing.

Compare that to the standard $1,200/year — it’s a no-brainer upgrade for anyone serious about automation and growth.

The Human Side of the Launch

Beyond the software, what stood out most during the Scale-a-thon was the human story.

Mike shared openly about his mother’s health struggles, his deep gratitude for the Groove community, and his renewed commitment to serving creators at a higher level.

Sonia shared her journey from war-torn El Salvador to self-made success in America — a powerful embodiment of the SCALE ethos: resilience, belief, and relentless growth.

And as Mike said:

“We rise together. We build together. We grow together. We scale forever.”

That spirit is what makes this community special.

Who This Is Perfect For

• Solopreneurs & Creators who want everything under one roof.

• Coaches & Consultants looking to automate client onboarding, content delivery, and lead follow-up.

• Course Creators tired of paying platform fees to Kajabi or Teachable.

• Affiliate Marketers ready to scale campaigns with AI and data-driven funnels.

• Digital Product Sellers who want their own ClickBank-style marketplace without high fees.

Why IMMachines Recommends Scale Plus

At IMMachines, we believe in building systems that work harder than you do — and the Scale Plus Suite is precisely that.

It gives creators the leverage of AI, the structure of proven marketing systems, and the tools to scale income without scaling complexity.

Here’s how this fits into our ecosystem:

It’s not just software — it’s a complete creator infrastructure.

The Offer (and Why You Should Act Fast)

Here’s the simple version:

• Public Price: $1,200/year ($299 quarterly)

• Lifetime Member Price: $299/year (75% OFF)

• Includes: 17 apps + full Groove unlock + Scale updates + future AI tools

• Access: Instant via your Groove dashboard → “Upgrade to Scale Plus”

Do not share the internal link — it’s only for lifetime members.

This price holds until October 31, after which it doubles.

Final Thoughts: A Platform for the Next Decade

Groove was built for the digital marketer. Mike Filsaime is a very successful digital marketer and this is why I made my original investment in the Groove.cm software. I had to wait for a while for the software to mature and was able to buy in at a comparatively low price and this investment is now giving me special access to the new products being developed. If you are serious about your online business, then I do recommend investing in this system, but I recognise that it is a substantial investment for some.

SCALE is built for the AI-powered creator. As you know IMMachines recognises that AI is the future of online business and ultimately Scale.gg will save you massive time and increase your productivity so I am investing on this basis.

It’s faster, smarter, and more connected than anything that’s come before it.

If you’ve ever dreamed of running a business that practically builds and markets itself — this is your moment.

Join the movement.
Upgrade your account.
And start building the systems that scale while you sleep.

Because, as Mike said best:

“Everything multiplies when we do.”

Quick Links

• Join Scale Plus Suite If you use this link (my affiliate link) and buy Scale.gg through my link, I would be happy to give you a free bonus of any 3 of my GPT’s – your choice. Contact me through the Contact Form on this website. Warning: If you are not already a customer of Groove, you may need to wait for the official launch due shortly before you can buy.