Storytelling isn’t just for novelists or screenwriters. For solopreneurs, coaches, consultants, and creators, storytelling is business. It’s how you persuade, how you connect, and how you build trust in an era where attention spans are shrinking by the day.

The eBook Successful Storytelling by Carl lays out ten powerful lessons for writers. In this blog, we’ll explore each in detail, connect them to the reality of building a creator business, and show how you can apply these lessons with AI-powered systems from IMMachines.

If you’ve ever wondered how to turn words into influence, and influence into income, this is your roadmap.

1. Confidence: Write Boldly or Not at All

Carl starts with the obvious but often ignored truth: confidence sells. Online, no one knows if you’re trembling behind the keyboard — unless your writing reveals it. Weak, filler-heavy sentences (“maybe,” “sort of,” “kind of,” “I think…”) instantly make readers doubt you.

For creators and solopreneurs:

  • Confidence in your words translates to confidence in your offer.

  • Clients, customers, and audiences follow people who sound like leaders.

How to apply it with AI:

  • Use IMMachines: Sales Angle Generator GPT to test and strengthen your headlines. A bold headline sets the stage for confident writing.

  • Draft content with Copy Pro Engine GPT, which naturally eliminates filler and forces clarity.

👉 Action: Pick a side. Make your point directly. Remember: lukewarm never sells.

2. Personal Experience: The Currency of Trust

Carl notes that people connect through stories of lived experience. An anecdote about a train conversation or a personal struggle makes writing human.

For solopreneurs: your personal experience is your brand moat. It’s what makes your business different from the faceless competition.

Examples:

  • A coach sharing a transformation story.

  • A consultant describing how they solved a tricky client problem.

  • A solopreneur revealing the mistakes made in their first product launch.

How to apply it with AI:

  • Use IMMachines: Story Finder Pro GPT to extract stories from your life and package them into compelling business narratives.

  • Use IMMachines: Thought-Leader Engine GPT to transform personal experiences into thought-leadership posts.

👉 Action: Start every week with a “personal experience post” on LinkedIn, X, or your blog.

3. Pick Your Perfect Reader: Write to One, Reach Many

Carl explains that writing to “everyone” is writing to no one. Instead, choose your perfect reader — a persona who represents your ideal client or customer.

For creators:

  • Define their age, struggles, hobbies, and language.

  • Write as if you’re speaking to them alone.

How to apply it with AI:

  • Use IMMachines: Sales Angle Generator GPT to clarify audience avatars and match them with messaging.

  • Feed this persona into Prompt Builder Pro to generate content ideas that resonate.

👉 Action: Write a profile of your perfect reader today. Pin it above your desk. Every piece of content you write should be for them.

4. Emotion: The Secret Ingredient

Emotion isn’t optional. Carl points out that emotion transforms skimmers into readers. Joy, sadness, anger, inspiration — emotion is the glue that binds readers to your words.

For solopreneurs:

  • Emotion is what makes your story shareable.

  • People don’t just buy services — they buy feelings of trust, relief, belonging, or empowerment.

How to apply it with AI:

  • Use IMMachines: Quote to Action GPT to turn inspiring quotes into emotional, monetizable content across formats.

  • Use IMMachines: Copy Pro Engine GPT to inject emotional triggers into your sales copy.

👉 Action: Audit your last 5 blog posts or social updates. Highlight emotional words. If there are none, you’re leaving money on the table.

5. Cut Out Overused Words

Carl gives a clear list: very, really, literally, actually, like. These weaken your writing.

For solopreneurs:

  • Weak words equal weak positioning.

  • When you remove fluff, your offers sound 10x more valuable.

How to apply it with AI:

  • Paste your draft into Copy Pro Engine GPT to strip filler and replace it with strong verbs and imagery.

👉 Action: Ban “very” from your vocabulary this week. Replace it with specifics: “ferocious,” “unstoppable,” “exponential.”

6. Consistency & Repetition: The Hidden Growth Engine

Writing once in a while won’t build an audience. Carl emphasizes consistent output — sometimes daily.

For solopreneurs:

  • Consistency breeds trust.

  • Your audience needs regular reminders you exist.

How to apply it with AI:

  • Use Daily Micro-Content Machine GPT to publish daily across platforms in minutes.

  • Build repetition loops with Evergreen Lead Generation Flywheel (coming soon in IMMachines).

👉 Action: Commit to one post per day for 30 days. Let AI take the heavy lifting.

7. Active Voice: Clarity Equals Authority

Passive: The wall was painted by Carl.
Active: Carl painted the wall.

Active voice = clear, confident, and engaging.

For solopreneurs:

  • Clients want to know who does what. Active voice signals accountability.

How to apply it with AI:

  • Use IMMachines: Copy Pro Engine GPT to automatically detect and convert passive voice into active.

8. Sentence & Paragraph Structure: Readability Wins

Big walls of text scare readers. Carl advises keeping paragraphs short, mixing sentence lengths, and writing for attention-deficient readers (thanks, TikTok).

For solopreneurs:

  • Presentation = credibility.

  • Structure decides whether your content is consumed or abandoned.

How to apply it with AI:

  • Use IMMachines: SEO Blog Writer Pro GPT to structure posts into skimmable, SEO-friendly formats.

👉 Action: Edit one of your old posts. Break long paragraphs, add subheadings, and watch engagement rise.

9. Story Composition (Framework)

Carl introduces a simple but effective framework: Research → Experience → Lesson.

This structure:

  • Gives rhythm to your writing.

  • Turns every article into a mini-transformation for the reader.

For solopreneurs:

  • Frameworks sell. Clients love clarity and step-by-step explanations.

How to apply it with AI:

  • Use IMMachines: Business Problem Solver GPT to frame client solutions with the same model: problem (research), case study (experience), action plan (lesson).

👉 Action: Try writing your next blog post using this 3-step flow.

10. Show, Don’t Tell

Carl’s example:

  • Tell: “The bus stunk.”

  • Show: “My nostrils were assaulted with the smell of a million farts.”

Showing creates immersion. Readers can smell, see, and feel your story.

For solopreneurs:

  • Showing makes testimonials, case studies, and product pitches compelling.

How to apply it with AI:

  • Use IMMachines: Ghostwriting Execution Engine GPT to rewrite dry content into vivid, sensory stories.

👉 Action: Rewrite your last sales page using “show, don’t tell.”

Why Storytelling Matters for Solopreneurs

Storytelling isn’t just about writing better. It’s about:

  • Building trust faster.

  • Differentiating in a crowded market.

  • Making people remember you.

  • Turning casual readers into buyers.

When you master storytelling, you master influence.

Expanding Beyond Carl’s Lessons: Extra Storytelling Tips for AI-Era Creators

11. Layer AI Into Your Storytelling

Use AI to enhance, not replace, your stories. Personal stories + AI-powered polish = irresistible content.

12. Create Story Systems

Don’t just tell random stories. Build a library of stories you can reuse across blogs, podcasts, and sales pages.

👉 IMMachines: Story Finder Pro GPT helps here.

13. Measure Story Performance

Not every story lands. Track which stories drive clicks, leads, and sales.

👉 IMMachines: Creator Metrics Machine GPT (future system) will help creators measure ROI of storytelling.

Bringing It All Together: The Storytelling Monetisation Path

  1. Confidence + Consistency → grow an audience.

  2. Personal Experience + Emotion → deepen trust.

  3. Structure + Active Voice → clarity and authority.

  4. Show, Don’t Tell → unforgettable offers.

  5. Systems + AI GPTs → scalability.

This is how you turn words into wealth.

Conclusion: Storytelling Is Your Leverage

For creators, consultants, coaches, and solopreneurs, storytelling is the one skill that multiplies everything else. With storytelling, you don’t just sell products. You sell transformation.

Carl’s Successful Storytelling gives you the building blocks. IMMachines gives you the systems to implement them at scale. The rest is up to you: will you just consume stories, or will you become the storyteller people follow, trust, and buy from?