“The more you give it away, the more it comes back.” — Alan Watts

Introduction: Trusting in the Creative Unknown

In a world dominated by hustle culture, control, and meticulous goal-setting, trusting the universe can feel like surrendering to chaos. Yet for solopreneurs, creators, and digital visionaries building one-person businesses, this idea may be the very principle that unlocks flow, freedom, and fulfilment.

This blog post is inspired by Alan Watts’ lecture, “Trust the Universe to Give You What You Need.” Watts, a philosopher known for blending Eastern wisdom with Western pragmatism, explores the paradox of letting go to gain true power. Here, we translate his insights for the IMMachines audience—those of us crafting digital products, launching AI tools, and learning to trust our path.

This is not just spiritual theory. It’s a practical philosophy for midlife creators trying to build something meaningful in a world that’s changing faster than they can control.


The Tao Flows Everywhere — Including Your Business

Watts begins by referencing the Tao: “It flows everywhere, both to the left and to the right. It nourishes all things but does not lord it over them.”

This is the ultimate lesson for creators: stop trying to dominate the outcome. Stop white-knuckling your launch plan or obsessively tweaking your sales page copy. Just like nature, your business has an organic rhythm. Your job is to attune yourself to that rhythm—not force it.

🔮 GPT Tool Match: From Chaos to Clarity GPT helps solopreneurs organize priorities by impact, time, and ease—letting you move with creative flow, not against it.

✨ Creator Insight:

To ‘trust the universe’ is to trust your systems. Set them up to do the heavy lifting while you rest, recover, and create. This is what IMMachines is built on—systems that work harder than you do.


Power Without Control: Delegating to the Infinite

“The more you relinquish power, the more powerful you become.”

Watts shares the story of waking up at 6 AM without an alarm—simply by trusting your nervous system to do the job. What if your nervous system is smarter than your conscious mind?

Now ask: What if your business operating system—if well-designed—could also self-correct and wake up when needed?

This is the opposite of micromanagement. This is the art of creating trustable systems and people so you can let go.

🧠 GPT Match: IMMachines: Digital Product Builder Pro lets you outline, delegate, and ship digital products without burning out.


The Potato Farmer and the Curse of Decisions

Watts tells a parable of a man who quits after being asked to sort potatoes into three piles. Why? Because it’s just decision after decision after decision.

Sound familiar?

Solopreneurs burn out not from too much work, but from too many micro-decisions.

  • Should I launch now or later?
  • Should I price at £37 or £47?
  • Should I write this blog post or that email?

Here’s where trust becomes your tool: systems beat willpower. If your creative ecosystem is well-structured, it will carry you.

✅ GPT Match: IMMachines: Creator Operating System  simplifies daily and weekly priorities so you’re not constantly rethinking.

🧘‍♂️ Let This Sink In:

You don’t have to make every decision perfectly. You just have to show up, consistently.


The Principle of Synergy and Delegation

Watts says great leaders delegate authority, not because they’re lazy, but because they’re intelligent. They trust the collective intelligence of the team, the system, or even the cosmos.

Delegation is not weakness. It’s participation in a higher-order intelligence.

Just as evolution operates through decentralized intelligence, so too must your one-person business.

💼 GPT Tool Match: IMMachines: Business Problem Solver GPT lets you break projects down into tasks you can batch, systematize, or automate.

🌀 Spiritual Insight:

Delegation isn’t just about time management. It’s a trust practice. It’s how you open space for creativity, rest, and vision.


What You Want Is… What You Already Are

Watts speaks about the paradox of desire:

“You don’t know what you want for two reasons: you already have it, or you’ll never know it because you are it.”

This is radical.

We chase success, sales, status—but what if the real win is remembering you’re already whole?

This doesn’t mean you stop building. It means you stop straining.

✨ Use Case: The Quote to Action GPT transforms spiritual insights like this into content formats (tweet, email, carousel) for your audience—while deepening your own embodiment.


The Gift of Dissolution

Watts points to a profound idea: everything is already falling apart. Entropy is not the enemy—it’s your liberation.

“You don’t have to let go, because there’s nothing to hold onto.”

When you realize your brand, your funnel, your tools—even your body—are in a state of dissolution, it’s freeing. You stop trying to control the tide, and start surfing it.

This is the ultimate mindset shift for creators:

  • Don’t fear the chaos. Dance with it.
  • Don’t fear failure. Fold it into your narrative.

🌊 GPT Match: IMMachines: Thought-Leader Engine GPT helps creators reframe failure, resistance, and self-doubt as momentum-building fuel.


Not Knowing as Spiritual Superpower

At the climax of his talk, Watts drops the ultimate mic:

“The Godhead is never an object of its own knowledge… This ‘I don’t know’ uttered in the infinite interior of the spirit, is the same thing as ‘I love.’”

Solopreneurs often feel pressured to know:

  • Their niche
  • Their avatar
  • Their perfect offer
  • Their 5-year plan

But Watts reminds us that “not knowing” is a doorway, not a deficiency. Uncertainty invites grace.

🧘‍♀️ GPT Tool Match: IMMachines: Thought-Leader Engine uses “experiential insight” as content, helping you turn personal uncertainty into shared wisdom.


The IMMachines Integration: Trust-Based Creation

Everything in this talk aligns with the IMMachines philosophy:

Alan Watts Principle IMMachines Translation
Let go of control Use systems to support you
Delegate authority Automate or outsource routine tasks
Trust the unknown Launch before you’re ready
I don’t know = I love Publish from insight, not outcome

Here’s how you can practice this starting today:

  1. Pick 1 GPT system you haven’t used yet. Trust it to guide your next creation.
  2. Block 1 hour this week to do nothing productive. Call it “Wu Wei Time.”
  3. Write a blog post or social caption starting with “I don’t know…”

That’s it.

Creation becomes sacred when it’s no longer a grasping.

It becomes generous when you let the universe write with you.


Conclusion: Trust the Drift

Your business is not a machine—it’s a sailboat. It’s meant to drift, to be moved, to feel the wind of your intuition and the current of your curiosity.

Alan Watts didn’t give us a business strategy. He gave us a way of being. The more you embody this, the more magnetic, sustainable, and soul-aligned your creative life becomes.

So go ahead: Let go. Trust. Create.

The universe is already working on your behalf.