If you’re a creator, coach, consultant, or solopreneur, you’ve likely heard of ChatGPT. Maybe you’ve even played with it. But if you’re like most, you’re barely scratching the surface.

The truth? You don’t need to be a coder or tech wizard to make ChatGPT your most powerful collaborator. You just need to know how to talk to it.

In this blog post we demystify how non-techies can use ChatGPT to automate tasks, generate content, and unlock creativity—using better prompts, not brute force.

Let’s dive into key takeaways from the book and how they apply to YOU: the midlife message-driven entrepreneur building a business with heart and wisdom.

1. Why Most People Use ChatGPT Wrong (and What to Do Instead)

Most people treat ChatGPT like a magic vending machine: type request, expect perfection.

But this is a mistake: generic prompts = generic outputs.

Instead, become a prompt engineer (no degree required). Treat ChatGPT like a junior team member who needs clear direction, context, and examples.

Fix It With:

  • Role prompts: “You are a brand strategist…”
  • Context blocks: Use ### to separate background info from your instructions
  • Output specs: “Give me three tweet-length ideas, each under 280 characters”

Creator application: Use ChatGPT to refine your origin story, brainstorm weekly content, or draft offers—but only after you give it framing and voice.

2. ChatGPT as Your Creative Collaborator, Not a Copy-Paste Crutch

Evelyn invites readers to treat ChatGPT like a co-creator, not a crutch.

Want a podcast outline, a video script, or an Instagram carousel? ChatGPT can help. But you need to:

  • Feed it your voice: Share past content and ask it to mimic your tone
  • Use iterative prompts: Ask for version 1, then revise and build
  • Assign it roles: e.g., “You are my social media manager”

Creator application: Let ChatGPT help you develop content ideas from your core beliefs, personal stories, or client insights. It can even help shape your frameworks or signature methods.

3. The Power of Prompt Engineering (with Real Examples)

Even small prompt tweaks yield radically better results.

Bad prompt:

“Write a blog about personal growth.”

Better prompt:

“You are a life coach who works with high-achieving women in their 40s. Write a 700-word blog post using a warm, confident tone about how to redefine success in midlife. Use a story-led intro, 3 key points, and a reflective closing.”

Creator application: Use ChatGPT to tailor content to your niche and voice. The more context you give, the more “you” it becomes.

4. Beyond Text: Visuals, Videos, and Long-Form Magic

This isn’t just about words. Explore ChatGPT’s DALL-E and Sora integrations for creating:

  • Book cover concepts
  • Promo videos
  • Social graphics

The Canvas feature—a collaborative writing environment where you and ChatGPT co-create blog posts, email sequences, or course modules.

Creator application: Use these tools to produce visual content and write long-form assets faster—without sacrificing your creative fingerprint.

5. AI Is a Skill, Not a Threat

ChatGPT won’t steal your job. But someone who knows how to use it might.

The differentiator? Your wisdom + ChatGPT’s speed.

When you bring lived experience, insight, and original frameworks to the table, ChatGPT becomes your amplifier—not your replacement.

Creator application: Use ChatGPT to document your frameworks, write thought-leadership posts, or prep client deliverables. Let it handle the grunt work while you stay in your genius.

6. Four AI-Powered Business Models (and Which GPTs to Use)

Here are four core marketplace opportunities:

1. Prompts-as-a-Product

Turn specialized prompts into sellable assets.

  • Use: Prompt Seller Pro, Prompt Builder Pro, Lead Magnet Machine

2. AI Services or Done-With-You Offers

Deliver faster with AI-powered consulting, writing, or coaching.

  • Use: Ghostwriting Execution Engine, Offer Optimiser Pro, Client Delivery Engine

3. Courses and AI Education

Teach your audience how to use ChatGPT in your niche.

  • Use: The AI Product Machine, Course Outline & Lesson Planner, Mastery Tutor

4. AI-Enhanced Digital Products

Write eBooks, build email sequences, or design visual content faster.

  • Use: The AI eBook Machine, Sales Page Copy Generator, Daily Micro-Content Machine

7. Start with These Prompts

Here are 5 starter prompts tailored for IMMachines creators:

  1. Origin Story
    “You are a memoirist. Help me write a compelling origin story for my About page based on these life events: [insert notes].”
  2. Content Planner
    “You’re a content strategist for a business coach. Create a 4-week content calendar with themes, hooks, and CTAs for Instagram.”
  3. Email Nurture Sequence
    “You are a digital copywriter. Write a 5-part email sequence for new subscribers who want to build their personal brand at midlife.”
  4. Framework Builder
    “You’re a brand strategist. Help me name and structure a 3-part framework based on these pillars: [insert your process].”
  5. Client Proposal Draft
    “You are a business consultant. Draft a client proposal template for a 3-month coaching program.”

Final Word: Make ChatGPT Your Strategic Sidekick

If you’re building a business around your ideas, your story, your perspective—then ChatGPT isn’t just a tool. It’s your strategic sidekick.

You don’t need to be tech-savvy to unlock its full potential. You just need better prompts, bolder vision, and a bias toward action.

Ready to level up your content, systems, and strategy? Make ChatGPT part of your creative team.