"The universe is a celebration. A firework show to celebrate that existence is."
—Alan Watts

🎇 Introduction: Welcome to the Cosmic Playground

Here's the thing most creators over 35 have forgotten:

You didn't get into this to work harder than you did in your 9-to-5.
You didn't start building a solopreneur business to stress over funnels, deadlines, and KPIs.

You started because you felt something spark.
A whisper. A pull. A glimmer of freedom.

But somewhere along the way, the pressure kicked in:

  • "You must grow your list."

  • "You must hustle."

  • "You must post daily."

  • "You must hit 6-figures or you're a failure."

Alan Watts—British philosopher, spiritual teacher, and master of cheeky truth bombs—would call this cosmic nonsense.

And I agree.

Because here's what Alan taught (and what creators forget):

Life is not a problem to solve. It's a dance. A celebration. A game.

And when you build your business like it's a performance, not a punishment, everything changes.

This post will help you rediscover the play, presence, and purpose behind your solopreneur journey—so you can magnetise money and meaning… without grinding your soul into dust.

Let's play.

💥 Lesson 1: You Don't "Have to" Build Your Business

"There really is no necessity to go on living. The fear of death is completely absurd. Because if you're dead, you've got nothing to worry about."

Watts drops this mind grenade in his monologues.

And for us mid-life creators, it's a hard reset:

You're not building your email list because "you must."
You're not launching that product because "it's your duty."
You're doing it because…

You get to.

The internet didn't exist when you were 20. Now you can:

That's not obligation. That's opportunity.

💡 IMMachines Reflection: What systems are you running in your business that feel like punishment? Time to replace "must" with "choose." Use Chaos to Clarity GPT to reset your priorities from force to flow.

🌿 Lesson 2: Nature Doesn't Try—It Just Grows

"This plant… doesn't say to itself, 'You ought to go on living.' It does this spontaneously."

This is vintage Watts.

In nature, nothing tries. The rose doesn't "grind" to bloom. The oak doesn't "optimise" its acorns.

It simply expresses its design.

So, why do we as creators get tangled in "effort"?

Because we've been programmed to believe value must come from struggle.

But Watts—and your inner artist—knows better:

You're not here to grind. You're here to grow.

When you align with your natural genius—your "thing"—you stop forcing and start flowing.

💡 IMMachines Reflection: Use the Thought-Leader Engine GPT to extract your "Signature Expression." What comes naturally to you but transforms others? Build from that.

🛑 Lesson 3: Commanding Creativity Kills It

"You stop a spontaneous process cold if you tell it, 'You must do it.'"

Ever sat at your desk, yelling at yourself to "come up with something good"?

How'd that go?

Right. Crickets.

Here's the paradox of the creative process: the more you try to control it, the more it rebels.

This is why so many mid-life solopreneurs feel stuck: they're using old productivity models on a new creator identity.

Instead of forcing content, try inviting it.

Instead of "I must post daily," say:

  • "I wonder what's on my heart today…"

  • "How can I share this moment with joy?"

  • "What if I turned this client insight into a lesson for others?"

💡 IMMachines Reflection: Use Daily Micro-Content Machine GPT. It prompts you from within—not by force, but by flow. You'll be surprised what comes out when you stop pushing.

💖 Lesson 4: The Right Work Feels Like Love

"If I ask my wife, 'Do you love me?' and she says, 'I'm trying my best to do so,' that's not the answer I want."

Alan strikes again.

Business should be like a love affair.

It's not about ticking boxes. It's about being lit up by what you're doing—even when it's messy.

The best content, products, and coaching come from creators who are in love with their work.

Not obligated. Obsessed.

If your current business feels dry or disconnected, you may have strayed from your "creative core."

💡 IMMachines Reflection: Use Navigator GPT to re-map your offerings. Are you still in love with what you sell? If not, pivot toward passion—your audience will feel it.

🎉 Lesson 5: The Universe Is a Firework Display

"The universe is a celebration. A firework show to celebrate that existence is."

Here's where things get trippy—in the best way.

What if your next funnel wasn't a stress fest… but a celebration?

What if your product wasn't a "thing you have to launch"… but a gift you're giving the world?

When you stop treating business like war, and start treating it like music, you:

  • Attract aligned clients

  • Detach from outcomes

  • Create with more joy

  • Avoid burnout

  • Stay in the game long enough to win

💡 IMMachines Practice: After you publish anything—a post, a sales page, a lead magnet—celebrate it like a firework. Then let it go. Trust the ripple.

🧩 Lesson 6: You Are Not Separate from the System

"What you are deep down… is the fabric and structure of existence itself."

This one hits home.

As mid-life creators, we often feel late to the party. We worry:

  • "Am I too old for TikTok?"

  • "Will people care what I have to say?"

  • "Has my window passed?"

But you are not a guest in the digital world. You're part of it.

You're not a user of AI tools. You're a co-creator with them.

You're not a wannabe influencer. You're a soul with a signal.

💡 IMMachines Integration: Use the Quote to Action GPT to turn your wisdom into micro-content. Your lived experience is currency. Publish it.

🔄 Lesson 7: Replace "Work" with "Play"

"To be completely engaged with what you're doing in the here and now… and realise that this is play."

Here it is. The punchline.

The secret of life isn't discipline. It's delight.

The moment you treat your solopreneur business like a playground—not a prison—you begin to:

  • Create content that sings

  • Make offers that dance

  • Build systems that breathe

This isn't about slacking. It's about syncing.

Work built from joy performs better.

💡 IMMachines Upgrade: Reframe your systems as games.

  • Funnels → Flowboards

  • Tasks → Missions

  • Products → Performances
    Gamify your business and watch your energy skyrocket.

🧠 Bonus: How to Apply Alan Watts' Wisdom with IMMachines Tools

Philosophy Practical Application IMMachines GPT to Use
Replace obligation with choice Stop doing things because "you should" Chaos to Clarity GPT
Create from your nature Build products around your genius Digital Product Builder Pro
Let content flow Make daily creation effortless Daily Micro-Content Machine
Build from love, not pressure Audit your offers Navigator GPT
Treat business like art Turn insights into content Quote to Action GPT
Celebrate your process Build joy into systems £3K GPT + Thought-Leader GPT

🌀 Final Reflection: Play the Game, or It Will Play You

Midlife creators are in a unique position.

You're not chasing shiny objects anymore.
You're not out to prove anything.
You're here for legacy, leverage, and lightness.

Watts' message isn't just spiritual fluff—it's a creator operating system.

You can:

  • Build a joyful, scalable business

  • Use AI as a co-creator, not a crutch

  • Replace "must do" with "choose to"

  • And stop treating your business like a job you hate

The game is on.
You don't have to play it.

But it's way more fun if you do.