Inside every digital creator is an artist.

Not just someone who builds funnels, writes content, or posts online. But someone who sees beauty in structure, elegance in process, and meaning in every expression.

I’ve come to realise this deeply, especially in mid-life, as I build systems, products, and creative assets from the ground up.

Because when I look at my work—the style of my website, the flow of my automations, even the way I structure an email funnel—I see art.

A Life Surrounded by Art and Story

I live in Stratford-upon-Avon, the birthplace of Shakespeare. It’s hard not to feel the weight and wonder of words here. I grew up loving English Literature—Shakespeare, Dickens, Laurie Lee, Jane Austen, the Brontës. These authors didn’t just write. They crafted. They paid attention to rhythm, mood, nuance, character.

That attention to craft shaped how I approach my own work today.

I love art. I love photography. I love Photoshop—not just using it, but playing with it. Applying actions, experimenting with layers, pushing an image until it communicates more than what was in the original frame.

I’m subscribed to Midjourney. I use AI image tools to create with intention. I use ChatGPT to write not just quickly, but artfully. Each image, each paragraph, is a new opportunity to blend technology and creativity.

Systems as Sculptures

It might sound strange, but I see the art in systems too. There is beauty in an elegant process that works without friction. A sales funnel that moves smoothly. An onboarding sequence that feels like a guided story. A digital product ecosystem that flows intuitively from one step to the next.

These are not just business assets. They are crafted experiences.

They reflect the same joy and discipline I find in literature or visual design.

Making the Invisible Visible

Perhaps the most satisfying part of this journey is having something tangible to show for my work. Not just hours billed. Not just services delivered behind the scenes. But actual outputs: content, visuals, products, pages.

It’s the difference between doing work and creating something. Between being a service provider and being a maker.

And in this maker’s mindset, the artist in me comes alive.

For Every Creator

If you’re building a business online—writing posts, designing courses, setting up automations—I encourage you to stop and notice the artistry in what you do.

You’re not “just” a creator. You’re an artist.

You’re crafting digital experiences. Painting stories with pixels. Weaving emotions into your workflows. Shaping identity with your brand.

That matters.

And the more you lean into the craft—the more you treat your work as something made, not just done—the more fulfilling the journey becomes.

Final Thought

Don’t let algorithms flatten your expression. Don’t let deadlines dull your design. Bring your full creative self to every corner of your work.

The artist in you is not a distraction.

It’s your edge.