You’re going to lose sleep. You’ll doubt if it will work. Your to-do list will breed like rabbits and still not get done. You’ll wonder if you made the right call and have no clean way to know—sometimes for years. According to Alex Hormozi, that’s not a bug. That’s the path. And if you can [...]
In 2001, I left the corporate world of banking to work for myself.First as a profit improvement consultant, then as someone turning around struggling businesses — and eventually, like many of you reading this, I wanted freedom. By 2009, I’d tried a few ventures (including a bookkeeping franchise) but none truly fit. So, I did [...]
Inspired by Pieter Levels’ Dojo Bali Talk, rewritten for modern creators, consultants, and solopreneurs. Introduction: Why Funding Is No Longer the Gatekeeper For decades, starting a business required begging for permission. Venture capitalists, angel investors, or banks held the purse strings. If you couldn’t pitch your way into funding, your idea stayed locked in your [...]
Introduction In a world addicted to noise, silence is revolutionary. For the solopreneur—the thinker, creator, builder of one—the path to power is not paved with endless motion, but with intentional withdrawal. Not to isolate, but to integrate. Not to avoid, but to see clearly. Alan Watts’ timeless reflections, as captured in the talk “Why [...]
Creators, coaches, consultants, and solo founders don’t need more scattered tools—they need systems that take an idea and ship it into the world with receipts. That’s the new IMMachines strategy: a suite of brand-consistent, one-page operating systems—each a guided flow with built-in prompt stacks, clear outputs, and exportable assets. All access will be delivered via [...]
If you’ve ever found yourself thinking… “I want to start a business, but I don’t know which one.” “I’ve got too many ideas and can’t choose.” “I don’t have time to figure it all out.” …then you’re exactly who we built the One-Person Business Idea Generator for. This isn’t a fluffy “101 Side Hustles” list [...]
How Mid-Life Creators Can Build Authority, Grow an Audience, and Lead With Their Ideas In the noisy, fast-moving online space, it’s not enough to be good at what you do.You have to be known for it. Not in a desperate, “look at me!” way — but in a deliberate, strategic way that positions you as [...]
They call it “the hurt business” for a reason. Boxing. MMA. Combat sports. It’s not just physical pain—it’s emotional, spiritual, and deeply revealing. And oddly enough? It’s the best metaphor for building a solopreneur business later in life. Because launching a coaching brand, writing a book, selling digital products, or building an audience over 45 [...]
Why Your Personal Brand Matters More Than Ever In a world so flooded with noise, the best content often gets ignored—not because it’s bad, but because the creator behind it isn’t visible. That’s where your personal brand steps in. It’s not a logo. It’s not a colour palette. It’s not your LinkedIn banner or your [...]
"You’re not late to the AI party—you’re right on time to host it." If you're over 35, fed up with corporate ceilings, burnt out from trading time for money, or just itching to create something meaningful (and profitable) from home—you’re exactly who this post is for. And you’re not alone. A new wave of [...]
