Introduction: Why “Click Here” Still Matters The first time I ever saw the words “Click Here” was in an early-2000s email promising freedom and online income. It didn’t deliver — but the idea did. Back then, I was deep in my journey of reinvention. I’d left banking in 2001, spent five years as a [...]
“Doing well with money has little to do with how smart you are and a lot to do with how you behave.”— Morgan Housel Money isn’t just about numbers. It’s about stories, emotions, and beliefs — about what we feel money means. And that’s why so many talented creators and solopreneurs still struggle with it. [...]
Technology is moving faster than most people can adapt. But adaptation is the new creative advantage.Harvard Business Review’s The Year in Tech, 2026 reveals the key transformations shaping the next 24 months — from agentic AI and living intelligence to the ethics, transparency, and environmental balance of emerging tech. For creators and solopreneurs, this book [...]
Creativity isn’t about being original. It’s about being authentic.Austin Kleon’s classic, Steal Like an Artist, isn’t a manifesto for plagiarism — it’s a manual for reinvention. For midlife creators, coaches, consultants, and solopreneurs — the message is pure gold:You don’t need permission, perfection, or a grand plan. You just need to start — and let [...]
If you’ve been feeling “stuck,” bored of frameworks, and secretly craving the thrill of making something only you could make—this is for you. TL;DR (but read it anyway, you’re a creator 😉) The Creative Ambush argues that real creativity isn’t summoned by sticky notes, frameworks, or polite meetings. It’s born when you take radical responsibility, [...]
Storytelling isn’t just for novelists or screenwriters. For solopreneurs, coaches, consultants, and creators, storytelling is business. It’s how you persuade, how you connect, and how you build trust in an era where attention spans are shrinking by the day. The eBook Successful Storytelling by Carl lays out ten powerful lessons for writers. In this blog, [...]
Introduction: Why “Rich” Doesn’t Mean What You Think Most solopreneurs set out on their journey with dreams of freedom. More time. More money. More control. But somewhere between side hustles, sales calls, and endless to-do lists, that vision often gets hijacked by hustle culture. The message from the world is clear: “Work more, earn more, [...]
For IMMachines.com readers — creators, consultants, coaches, and solopreneurs who want results without the burnout. Why this system matters (and why you’re probably closer than you think) Most of us don’t struggle because we lack ideas, intelligence, or even time. We struggle because we don’t execute consistently. We binge on planning, dabble in ten projects, [...]
Introduction: Why Thinking Is Your Edge in the Age of AI In the digital age, information is abundant — maybe too abundant. AI can generate text, design images, and optimise campaigns in seconds. But here’s the catch: AI can’t think for you. That’s the message of Luc de Brabandere’s The Art of Thinking in a [...]
Introduction: Why Solopreneurs Need FU Money Let’s face it. Being a creator, consultant, coach, or solopreneur isn’t about “playing it safe.” You’re not here to clock in, clock out, and wait for retirement. You’re here because you want freedom — freedom to choose clients, projects, time, and lifestyle. That’s what Dan Lok calls FU Money: [...]
