Think back to February 2020.

A few people were muttering about something spreading overseas. Most people shrugged. Life was normal. Markets were up. Schools were open. Holidays were being planned. Anyone stockpiling toilet paper looked like they’d taken a wrong turn into the internet’s darker alleyways.

Then the world changed—fast.

That’s the feeling this article is pointing at with AI: we’re in the “this seems overblown” phase of something that may rearrange work, business, and identity far faster than most people can emotionally process.

Not in 10 years. It’s happening now.

In this chapter.

And if you run a creator business (especially as a solo operator), this moment is both a threat and the biggest leverage opportunity you’ll ever see—if you respond with clarity instead of panic.

1) What this article claims

The author’s argument is simple, urgent, and intentionally uncomfortable:

AI is accelerating (not improving steadily)

The article describes a shift from “slow upgrades” to rapid, widening leaps where each new model is not just better, but better by a bigger margin, arriving faster than expected.

A feedback loop has started (AI helps build AI)

The author says modern AI systems are now being used to assist in building the next generation—debugging, evaluation, deployment—creating a loop where capability compounds.

Job disruption isn’t theoretical anymore

The claim is that tech was hit first because labs prioritized coding competence. Now that coding is “solved enough,” the author believes the same pattern is rolling toward other screen-based work:

  • writing and content

  • marketing and design

  • research and analysis

  • finance, legal, admin

  • customer support and operations

The warning isn’t “AI will help you.”
It’s “AI will increasingly do the work—end-to-end.”

The public is behind reality

The author argues most people are judging AI from outdated experiences (“it hallucinated,” “it wasn’t impressive”) and haven’t tested what today’s best tools can do.

In short: the article claims we’re near an inflection point where AI stops being “a feature” and becomes “a force.”

2) The real signal

Forget the hype words for a second. Here’s the real signal hiding underneath:

Task execution beats Q&A

Most people use AI like a clever search engine:

  • ask a question

  • get an answer

  • move on

But the real shift is this:

AI is moving from “answers” to “actions.”

From: “Here are some ideas.”
To: “Here is the finished deliverable.”

That’s the difference between:

  • AI as a chat tool
    and

  • AI as an operator inside your business.

Speed is now a competitive weapon

In an accelerating environment, stability becomes a luxury. If you wait for certainty, you get left with a museum-quality business plan.

The winners will not be the ones with the most talent.

They’ll be the ones with the shortest loop:
Try → Build → Ship → Learn → Improve.

3) What it means for creators 35+

If you’re a midlife creator, solopreneur, coach, or consultant, you’re sitting in a strange place:

The opportunity window

AI collapses barriers that used to keep people stuck:

  • writing a book

  • building a funnel

  • launching a digital product

  • creating content at scale

  • learning a new skill

  • building a simple app or tool

You can now do in a weekend what used to take a team and a budget.

An example of this is the Scale.gg software I have invested in, which consists of 24 apps and growing to create a comprehensive online marketing suite that create entire marketing campaigns and the web pages including copy, almost at the press of button.

The risk window

At the same time, AI is turning many “knowledge skills” into commodities:

  • generic copywriting

  • surface-level blogs

  • basic templates

  • simple graphics

  • entry-level analysis

  • boilerplate advice

If your business is built on “information,” AI will squeeze your margins.

If your business is built on outcomes and trust, AI will multiply your reach.

The identity challenge (the part nobody talks about)

This is the bit that messes with people:

If AI can do what I do… what am I worth?

That question will quietly break creators who built their self-esteem on being “the expert.”

The way through isn’t to compete with AI.

It’s to upgrade your identity from:

  • “I do tasks”
    to

  • “I guide transformation.”

Because people don’t pay for words.
They pay for movement.

4) The IMMachines response

This is where IMMachines can become the lighthouse, not the panic siren.

We don’t sell tools. We sell systems.

Tools change every month. Systems last.

Your edge is not “the best prompt.”

Your edge is:

  • the workflow

  • the structure

  • the repeatability

  • the outcome

IMMachines is about turning AI chaos into step-by-step machines.

We don’t sell information. We sell implementation.

Information is becoming free.

Implementation is becoming priceless.

So the future belongs to:

  • checklists

  • templates

  • SOPs

  • guided sprints

  • “done-with-you” frameworks

  • accountability and iteration loops

We don’t fight for attention. We build trust.

AI can generate content at scale.

But trust is still built the old-fashioned way:

  • clarity

  • consistency

  • lived experience

  • emotional honesty

  • integrity

  • proof over time

In a world flooding with synthetic noise, trust becomes a premium currency.

We teach “human judgment + AI horsepower”

AI can produce output.

Humans must still decide:

  • what matters

  • what’s true

  • what’s ethical

  • what’s aligned

  • what to ship

  • what to ignore

So the IMMachines promise becomes:

Use AI to go faster—without losing your soul, your standards, or your direction.

5) A 7-day “AI Relevance Sprint”

This sprint is designed for creators who want a simple plan that creates momentum and reduces fear.

Rule: One hour a day. One real deliverable by the end.

Day 1 — Build your “AI Workbench”

Goal: Stop dabbling. Start operating.

  • Choose your primary AI tool (one) e.g. ChatGPT or Grok or Gemini etc

  • Create a saved “Project” or “Workspace” for your business.

  • Add a simple brief template you’ll reuse:

    • audience

    • offer

    • tone

    • constraints

    • definition of “good”

Deliverable: A reusable prompt brief you can paste into any project.

Day 2 — Turn one painful task into a workflow

Goal: Identify where AI actually saves you.

Pick the task you procrastinate on most:

  • writing emails

  • creating content

  • outlining products

  • planning offers

  • editing

Ask AI to produce a step-by-step SOP (Standard Operating Procedure) to do it in 30 minutes.

Deliverable: A checklist/SOP you can use tomorrow.

Day 3 — Create a “Proof Asset”

Goal: Move from “ideas” to “evidence.”

Create one asset your audience can use:

  • a one-page cheat sheet

  • a swipe file

  • a 10-prompt pack

  • a mini planner

  • a 7-day template

Deliverable: One downloadable PDF or doc.

Day 4 — Build an “Outcome Post”

Goal: Publish something that isn’t generic.

Write a post that follows this structure:

  • Here’s the problem

  • Here’s the system

  • Here’s the result

  • Here’s how you can apply it

Deliverable: One blog post or long LinkedIn/Facebook/ Substack post.

Day 5 — Package it into a tiny offer

Goal: Turn effort into an asset.

Create a simple product page outline:

  • who it’s for

  • what it helps them do

  • what’s included

  • how long it takes

  • price point (£7–£17 or free lead magnet)

Deliverable: A “one-page offer” draft.

Day 6 — Build the distribution loop

Goal: Make it repeatable.

Repurpose Day 4 into:

  • 5 short posts

  • 2 emails

  • 1 short video script

Deliverable: A one-week content batch.

Day 7 — Ship + improve

Goal: Publish, then iterate.

  • Post the offer or lead magnet.

  • Ask for feedback from 5 people.

  • Use AI to summarise feedback and propose improvements.

Deliverable: Version 1 shipped + Version 2 plan.

Result: You don’t just “learn AI.”
You build an AI-powered publishing and product loop.

6) Closing: Be early, be calm, be useful.

This is the spiritual and strategic heart of it:

  • Be early: because early means leverage.

  • Be calm: because fear destroys discernment.

  • Be useful: because usefulness survives every tech wave.

AI will make it easier to create.

It will also make it easier to drown in noise.

So your job now is simple:

Build the ‘machines’ that turn confusion into outcomes.
And help others do the same.

That’s relevance.
That’s service.
That’s the path.