If you’re a solopreneur or midlife creator, chances are you’ve already heard the phrase personal brand thrown around like confetti at a networking event. But here’s the truth: your personal brand is not a logo, a colour palette, or even the clever tagline you’ve got at the bottom of your email signature. It’s the story [...]
Introduction: Why Keys Matter Every creator, consultant, coach, and solopreneur is searching for leverage — a way to turn limited time and resources into outsized results. The 7 Golden Keys offer a timeless framework for growth, and when paired with AI tools like the IMMachines GPT suite, they become even more powerful. Think of this [...]
Most +35 creators didn’t grow up on TikTok. We value clarity over trends. Real results over dopamine hits. But somewhere along the way, marketing got noisy. Complex funnels, 30-step strategies, endless "content hacks." If you're smart—but sick of the fluff—this post will reset your compass. Welcome to Simple Marketing for Smart People. Let’s break it [...]
