influence

The Art of Winning Every Argument: A Creator’s Guide to Persuasion, Influence, and Getting People to Say “Yes”
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The Art of Winning Every Argument: A Creator’s Guide to Persuasion, Influence, and Getting People to Say “Yes”

Book Summary, IM Mindset, Selling & Conversions

The Art of Winning Every Argument: A Creator’s Guide to Persuasion, Influence, and Getting People to Say “Yes”

If you’ve been in business long enough—whether as a creator, coach, consultant, or solopreneur—you’ve probably noticed something:The people who get the most opportunities, the biggest deals, and the best clients aren’t always the most talented. They’re the most persuasive. And persuasion isn’t about manipulation. It’s about communication—structuring your ideas so clearly and compellingly that people [...]

2025-08-10T16:13:31+01:00By Mark Salmon|

🧠 The Art of Tactical Empathy: What Never Split the Difference Teaches Mid-Life Creators About Negotiation, Influence, and Winning Without Selling Out
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🧠 The Art of Tactical Empathy: What Never Split the Difference Teaches Mid-Life Creators About Negotiation, Influence, and Winning Without Selling Out

Book Summary, Selling & Conversions

🧠 The Art of Tactical Empathy: What Never Split the Difference Teaches Mid-Life Creators About Negotiation, Influence, and Winning Without Selling Out

“He who has learned to disagree without being disagreeable has discovered the most valuable secret of negotiation.”— Chris Voss, Never Split the Difference If you’re a mid-life creator trying to land clients, raise your prices, get ghost-writing gigs, close affiliate deals, or convince your partner that buying another AI tool is an “investment” (ahem)… this [...]

2025-08-06T10:52:45+01:00By Mark Salmon|