We love big ideas. We love big moves. But when life swings, it’s not your clever brain or your favourite tactic that decides whether you keep going. It’s your will — the inner capacity to endure, adapt, and continue. Ryan Holiday’s The Obstacle Is the Way makes this blunt: perception helps you see clearly, [...]
If perception is the lens we use to see obstacles, action is the muscle we use to push through them. Ryan Holiday, in The Obstacle Is the Way, makes it clear: calm perception is useless if it doesn’t lead to decisive, disciplined action. Stoic philosophy doesn’t admire armchair philosophers—it admires doers. The kind of people [...]
The online world has never been louder. Every scroll brings another offer, another voice shouting for attention, another product promising to change your life. For creators, coaches, consultants, and solopreneurs, this raises the obvious question: How do you stand out without losing yourself in the process? That’s the heart of Be the Unicorn. It isn’t [...]
Most solopreneurs I know aren’t failing because of their strategy. They’re failing because of their identity. You can buy all the courses. Stack up on GPT tools. Download every template under the sun. But if you’re still showing up as your old self — the hesitant one, the doubtful one, the one waiting for proof [...]
In rugby, there's one cardinal rule burned into your brain: move the ball forward. You pass backward. You get tackled. You reset. But the mission never changes—gain ground. Keep going. Inch by inch if you have to. Business is no different. Whether you're building a brand, launching a product, or trying to find your next [...]
Introduction: Why Fear Is the Real Boss Let’s be blunt. Most solopreneurs never fail because their offers were bad. They fail because they never launched. Not because of the market. Not because of AI. Not because of competition. They fail because of fear. Over the years, I’ve had conversations with creators, coaches, consultants, and solopreneurs. [...]
I read about the fact that our clients are looking for 'transformation' but what does this really mean. I fed this into 'Thought-Leader Engine' GPT and it turns out that, in addition to results, a much deeper spiritual change is sought that most creators, consultants and coaches may not have fully considered. We toss around [...]
Introduction: Why Keys Matter Every creator, consultant, coach, and solopreneur is searching for leverage — a way to turn limited time and resources into outsized results. The 7 Golden Keys offer a timeless framework for growth, and when paired with AI tools like the IMMachines GPT suite, they become even more powerful. Think of this [...]
Introduction: Bridging Timeless Wisdom with AI-Powered Solopreneurship Stephen Covey’s The 7 Habits of Highly Effective People has guided leaders, entrepreneurs, and everyday individuals for decades. But here’s the truth: timeless wisdom only works if you apply it to your daily reality. For today’s creators, consultants, coaches, and solopreneurs, that reality is fast-moving, noisy, and digital. [...]
Introduction: The Trap of Certainty Thinking As a solopreneur, coach, or creator, you’ve probably been sold the myth of certainty. “Follow this one blueprint and you’ll succeed.” “This platform is the guaranteed path to growth.” “All you need is one funnel, one offer, one viral post.” But here’s the hard truth: the world doesn’t run [...]
