AI isn’t making people dumb. It’s revealing who has already stopped thinking. When MIT released the study Your Brain on ChatGPT, and Microsoft and Carnegie Mellon echoed similar findings, the anti-AI crowd went wild. Headlines proclaimed what critics long suspected: "AI is rotting your brain." They weren’t entirely wrong. But they weren’t right either. The [...]
🧠Introduction: What You Notice is Not the Whole Truth If you’ve ever scrolled your feed, joined a mastermind, or looked back on a missed opportunity and thought “How did I miss that?”, you’re not alone. The truth is, you did miss it. Not because you're lazy or unqualified—but because you weren’t expecting to see [...]
Reselling has always been one of the fastest ways to make money online. Think eBay, Amazon FBA, dropshipping… But here’s the problem: those markets got crowded, competitive, and cut-throat. Margins shrank. Shipping headaches multiplied. Now in 2025, AI has breathed new life into reselling. The game is no longer about warehouses, shipping labels, or customer [...]
There are moments in history when technology shifts the ground beneath our feet. The printing press. The steam engine. The internet. Right now, we’re living through another of those moments—and if you’re a mid-life creator, coach, consultant, or solopreneur, it may be the best shot you’ll ever have at turning your skills and experience into [...]
Creators, coaches, consultants, and solo founders don’t need more scattered tools—they need systems that take an idea and ship it into the world with receipts. That’s the new IMMachines strategy: a suite of brand-consistent, one-page operating systems—each a guided flow with built-in prompt stacks, clear outputs, and exportable assets. All access will be delivered via [...]
Introduction: Why Thinking Is Your Edge in the Age of AI In the digital age, information is abundant — maybe too abundant. AI can generate text, design images, and optimise campaigns in seconds. But here’s the catch: AI can’t think for you. That’s the message of Luc de Brabandere’s The Art of Thinking in a [...]
Most people delay decisions, hoping clarity will arrive. But clarity doesn’t precede decision — it follows it. When you decide, the path begins to form under your feet. Why Decisions Trump Circumstances Life isn’t a straight line. Circumstances shift. Markets change. Energy rises and falls. But the one consistent variable is your ability to choose [...]
Introduction: Success Brings New Fears Scaling a business, earning more money, or stepping into visibility should feel exciting. Yet many solopreneurs and creators find themselves anxious, restless, or even self-sabotaging when success approaches. Why? Because success triggers subconscious limiting beliefs — fears that lurk under the surface. You may not even realise they’re running the [...]
Sales. For many creators, coaches, and solopreneurs — especially those entering or pivoting in midlife — it’s the single most uncomfortable part of running an online business. You can be brilliant at your craft, passionate about your message, and still feel stuck when it comes to making an offer. Why? Because most of us have [...]
Introduction: The Strategy That Didn’t Knock History teaches us that the strongest shifts don’t come through open attack. They come through welcome. The wooden horse wasn’t a battering ram — it was a gift, embraced by those who thought it was safe. For solopreneurs, the lesson is critical: Some opportunities look helpful but slowly reshape [...]
