Value is a shapeshifter. It hides behind feelings, emerges through experience, and rarely lives where price tags are pinned. In the noisy digital world where everyone promises transformation, real value is what makes a message land, a product sell, or a life change forever. This study is for creators who want to matter—not just make. [...]
Lessons for Creators from Alan Watts on Power, Adversity, and the Mirror of Business In the world of online business, appearances are polished. Social feeds curated. Personal brands staged. But real character? That can’t be faked. Alan Watts, in one of his most piercing lectures, reminds us that character is not revealed in comfort or [...]
I was listening to Alan Watts and I got to thinking about whether the relief of suffering could be approached through creating a system or framework. Being a solopreneur inevitably involves suffering and so it is important that we can deal with suffering in order not to block our ability to progress or be productive. [...]
AI isn’t making people dumb. It’s revealing who has already stopped thinking. When MIT released the study Your Brain on ChatGPT, and Microsoft and Carnegie Mellon echoed similar findings, the anti-AI crowd went wild. Headlines proclaimed what critics long suspected: "AI is rotting your brain." They weren’t entirely wrong. But they weren’t right either. The [...]
🧠 Introduction: What You Notice is Not the Whole Truth If you’ve ever scrolled your feed, joined a mastermind, or looked back on a missed opportunity and thought “How did I miss that?”, you’re not alone. The truth is, you did miss it. Not because you're lazy or unqualified—but because you weren’t expecting to see [...]
Reselling has always been one of the fastest ways to make money online. Think eBay, Amazon FBA, dropshipping… But here’s the problem: those markets got crowded, competitive, and cut-throat. Margins shrank. Shipping headaches multiplied. Now in 2025, AI has breathed new life into reselling. The game is no longer about warehouses, shipping labels, or customer [...]
There are moments in history when technology shifts the ground beneath our feet. The printing press. The steam engine. The internet. Right now, we’re living through another of those moments—and if you’re a mid-life creator, coach, consultant, or solopreneur, it may be the best shot you’ll ever have at turning your skills and experience into [...]
Creators, coaches, consultants, and solo founders don’t need more scattered tools—they need systems that take an idea and ship it into the world with receipts. That’s the new IMMachines strategy: a suite of brand-consistent, one-page operating systems—each a guided flow with built-in prompt stacks, clear outputs, and exportable assets. All access will be delivered via [...]
Introduction: Why Thinking Is Your Edge in the Age of AI In the digital age, information is abundant — maybe too abundant. AI can generate text, design images, and optimise campaigns in seconds. But here’s the catch: AI can’t think for you. That’s the message of Luc de Brabandere’s The Art of Thinking in a [...]
Most people delay decisions, hoping clarity will arrive. But clarity doesn’t precede decision — it follows it. When you decide, the path begins to form under your feet. Why Decisions Trump Circumstances Life isn’t a straight line. Circumstances shift. Markets change. Energy rises and falls. But the one consistent variable is your ability to choose [...]
