If perception is the lens we use to see obstacles, action is the muscle we use to push through them. Ryan Holiday, in The Obstacle Is the Way, makes it clear: calm perception is useless if it doesn’t lead to decisive, disciplined action. Stoic philosophy doesn’t admire armchair philosophers—it admires doers. The kind of people [...]
When we hit a wall in business—or in life—our instinct is usually to push harder, get frustrated, or walk away. But what if the wall wasn’t really the problem? What if the real obstacle was how we see the wall? This is the central lesson of Ryan Holiday’s The Obstacle Is the Way—and it’s also [...]
Introduction Every successful creator, coach, or consultant eventually discovers a hard truth: skills and strategies don’t matter if your message isn’t clear. You can be brilliant at what you do, but if your audience can’t grasp why it matters to them in a few seconds, they’ll scroll right past you. That’s where the real work [...]
If you’re a solopreneur or midlife creator, chances are you’ve already heard the phrase personal brand thrown around like confetti at a networking event. But here’s the truth: your personal brand is not a logo, a colour palette, or even the clever tagline you’ve got at the bottom of your email signature. It’s the story [...]
Why PDFs Still Work in 2025 For all the shiny tools we’ve seen over the last few years—apps, video courses, memberships—PDFs keep showing up. They’re simple, portable, and familiar. Everyone knows how to download one. Everyone knows how to open one. And if you create them right, they can still pull their weight as lead [...]
Introduction: Why “Sauce” Matters Every solopreneur eventually hits the same wall: you know your stuff, but nobody seems to notice. You’ve got years of experience, insight, and lived wisdom, yet translating that into a consistent business feels slippery. That’s where the idea of a “secret sauce” comes in. In marketing terms, it’s not just what [...]
If you’re a creator, coach, consultant, or solopreneur, you’ve likely heard of ChatGPT. Maybe you’ve even played with it. But if you’re like most, you’re barely scratching the surface. The truth? You don’t need to be a coder or tech wizard to make ChatGPT your most powerful collaborator. You just need to know how to [...]
Introduction: The Trap of Certainty Thinking As a solopreneur, coach, or creator, you’ve probably been sold the myth of certainty. “Follow this one blueprint and you’ll succeed.” “This platform is the guaranteed path to growth.” “All you need is one funnel, one offer, one viral post.” But here’s the hard truth: the world doesn’t run [...]
What if you could learn any skill, any topic, at your own pace — with an AI tutor that adapts to you? Very soon, you’ll be able to. We’re about to launch IMMachines: Mastery Tutor, an interactive, interview-style AI tutor designed to take you from where you are to mastery — one smart, personalised step [...]
Introduction: The AI Shift Has Already Happened—Are You in the Game? AI isn’t coming—it’s already here, and it’s rewriting the rules for small businesses, creators, consultants, coaches, and solopreneurs. While big companies are throwing millions into AI labs, the real opportunity lies with the small and agile—people like you—who can adopt and adapt fast. The [...]
