Introduction Every successful creator, coach, or consultant eventually discovers a hard truth: skills and strategies don’t matter if your message isn’t clear. You can be brilliant at what you do, but if your audience can’t grasp why it matters to them in a few seconds, they’ll scroll right past you. That’s where the real work [...]
The online world has never been louder. Every scroll brings another offer, another voice shouting for attention, another product promising to change your life. For creators, coaches, consultants, and solopreneurs, this raises the obvious question: How do you stand out without losing yourself in the process? That’s the heart of Be the Unicorn. It isn’t [...]
If you’re a creator, coach, consultant, or solopreneur, you already have a treasure chest of stories that could build your brand and boost your sales. The problem?Most of them are still locked away in your head. That’s why I created Story Finder Pro — your AI Story Discovery Coach + Viral Content Strategist, designed to [...]
If you’re like most creators, coaches, consultants, or solopreneurs… You know you should be emailing your audience regularly. You also know it’s one of the highest-ROI marketing activities you can do. But there’s a problem… Writing your weekly newsletter often feels like staring at a blank screen and waiting for divine inspiration. That’s why I [...]
You’ve poured your heart into your product. You know it works. You’ve written the sales page, sent the emails, and maybe even ran some ads. Yet, the results? Crickets. Or worse — polite “I’ll think about it” replies that never turn into sales. Here’s the hard truth: If your digital product, course, template pack, or [...]
If you’ve been in business long enough—whether as a creator, coach, consultant, or solopreneur—you’ve probably noticed something:The people who get the most opportunities, the biggest deals, and the best clients aren’t always the most talented. They’re the most persuasive. And persuasion isn’t about manipulation. It’s about communication—structuring your ideas so clearly and compellingly that people [...]
There’s something magical about a swipe file. It’s not just a folder of clever headlines and pretty designs. It’s a treasure chest of proven persuasion, ready to be opened whenever your creativity feels like it’s wandered off to Spain without telling you. And for mid-life creators, coaches, consultants, and solopreneurs, a swipe file isn’t a [...]
In the words of copy legend Clayton Makepeace, a great bullet doesn’t just tease — it triggers desire, curiosity, even FOMO. "Each bullet should hint at a benefit, spark intrigue, and reward the reader for reading." — Clayton Makepeace In today’s skimming, swiping world, bullets are how people decide whether to keep reading or not. [...]
👉 Grab the Daily Micro-Content Machine now — for lifetime access Let’s be honest.Most creators aren’t burned out from creating…They’re burned out from overthinking what to post every single day. Raise your hand if this sounds familiar: “Should I write a carousel or a tweet today?” “Didn’t I post something similar last week?” “Wait… when [...]
“He who has learned to disagree without being disagreeable has discovered the most valuable secret of negotiation.”— Chris Voss, Never Split the Difference If you’re a mid-life creator trying to land clients, raise your prices, get ghost-writing gigs, close affiliate deals, or convince your partner that buying another AI tool is an “investment” (ahem)… this [...]
