The Art of Winning Every Argument: A Creator’s Guide to Persuasion, Influence, and Getting People to Say “Yes”
If you’ve been in business long enough—whether as a creator, coach, consultant, or solopreneur—you’ve probably noticed something:The people who get the most opportunities, the biggest deals, and the best clients aren’t always the most talented. They’re the most persuasive. And persuasion isn’t about manipulation. It’s about communication—structuring your ideas so clearly and compellingly that people [...]