Value is a shapeshifter. It hides behind feelings, emerges through experience, and rarely lives where price tags are pinned. In the noisy digital world where everyone promises transformation, real value is what makes a message land, a product sell, or a life change forever. This study is for creators who want to matter—not just make. [...]
Lessons for Creators from Alan Watts on Power, Adversity, and the Mirror of Business In the world of online business, appearances are polished. Social feeds curated. Personal brands staged. But real character? That can’t be faked. Alan Watts, in one of his most piercing lectures, reminds us that character is not revealed in comfort or [...]
I was listening to Alan Watts and I got to thinking about whether the relief of suffering could be approached through creating a system or framework. Being a solopreneur inevitably involves suffering and so it is important that we can deal with suffering in order not to block our ability to progress or be productive. [...]
Introduction: The Creator’s Dilemma Building a business, publishing content, or putting yourself out there online comes with an unavoidable reality: people will talk. Some will cheer you on, some will ignore you, and some will criticise. If you’re not careful, the voices of others can control your emotions, slow your progress, and even cause you [...]
🧠Introduction: What You Notice is Not the Whole Truth If you’ve ever scrolled your feed, joined a mastermind, or looked back on a missed opportunity and thought “How did I miss that?”, you’re not alone. The truth is, you did miss it. Not because you're lazy or unqualified—but because you weren’t expecting to see [...]
Every gold rush has winners and losers. The winners aren’t just the ones who show up early — they’re the ones who avoid the traps that wipe out everyone else. Right now, the AI world is buzzing with opportunity. But it’s also full of noise, shortcuts, and false promises. If you want to survive (and [...]
Introduction: Why “Rich” Doesn’t Mean What You Think Most solopreneurs set out on their journey with dreams of freedom. More time. More money. More control. But somewhere between side hustles, sales calls, and endless to-do lists, that vision often gets hijacked by hustle culture. The message from the world is clear: “Work more, earn more, [...]
Introduction: Why Thinking Is Your Edge in the Age of AI In the digital age, information is abundant — maybe too abundant. AI can generate text, design images, and optimise campaigns in seconds. But here’s the catch: AI can’t think for you. That’s the message of Luc de Brabandere’s The Art of Thinking in a [...]
Most people delay decisions, hoping clarity will arrive. But clarity doesn’t precede decision — it follows it. When you decide, the path begins to form under your feet. Why Decisions Trump Circumstances Life isn’t a straight line. Circumstances shift. Markets change. Energy rises and falls. But the one consistent variable is your ability to choose [...]
Introduction: Success Brings New Fears Scaling a business, earning more money, or stepping into visibility should feel exciting. Yet many solopreneurs and creators find themselves anxious, restless, or even self-sabotaging when success approaches. Why? Because success triggers subconscious limiting beliefs — fears that lurk under the surface. You may not even realise they’re running the [...]
