A Rick-Rubināish field guide for IMMachines creators, coaches, consultants, and solopreneurs āTalent is the ability to let ideas manifest themselves through you.ā Most of us were taught that ātalentā means you push harder, think smarter, and out-grind everyone. Nice story. Also wrong. The most reliable makers I know donāt force ideasāthey host them. They reduce [...]
āThe ability to look deeply is the root of creativity.To see past the ordinary and mundaneand get to what might otherwise be invisible.ā ā Rick Rubin Most people skim life like itās a terms-and-conditions page. Creators donāt. We look deeper. Thatās not woo-woo; itās a practical competitive advantage. When you learn to see what others [...]
Introduction: Creativity Has a New Canvas For centuries, artists have expressed creativity through brushes, instruments, chisels, and words. Today, thereās a new canvas: the prompt. Every time you write a promptāwhether itās a single line or a structured sequenceāyou are making a creative choice. Youāre shaping possibility. Youāre saying: āThis is the world I want [...]
If youāve been feeling āstuck,ā bored of frameworks, and secretly craving the thrill of making something only you could makeāthis is for you. TL;DR (but read it anyway, youāre a creator š) The Creative Ambush argues that real creativity isnāt summoned by sticky notes, frameworks, or polite meetings. Itās born when you take radical responsibility, [...]
If I choose the wide road, Iāll learn to love its noise.If I choose the narrow path, Iāll feel the hush of trees.If I choose to wait, the moment will choose me.If I choose wrongly, the wrong may ripen into right.If I donāt choose at all, perhaps life has already chosen. If I wander off [...]
1. Tuning In System Principle: Ideas arrive like radio signals; your job is to tune your āantenna.ā Practices: Create open mental space (silence, meditation, walks). Capture fleeting thoughts quickly (voice notes, jot in Notion). Stay sensitive to synchronicities ā treat them as creative prompts. IMMachines tie-in: Quote To Action turns a random āsignalā (quote, overheard [...]
AI isnāt making people dumb. Itās revealing who has already stopped thinking. When MIT released the study Your Brain on ChatGPT, and Microsoft and Carnegie Mellon echoed similar findings, the anti-AI crowd went wild. Headlines proclaimed what critics long suspected: "AI is rotting your brain." They werenāt entirely wrong. But they werenāt right either. The [...]
Introduction: Why āSamenessā Is the Real Threat AI promised to make marketing easier. And in many ways, it has. Today, you can churn out ebooks, write blog posts, or script videos in minutes. The problem? Everyone else is doing exactly the same thing. Thatās the paradox: as AI lowers the barrier to content creation, it [...]
Youāve lived a life.Youāve seen the highs, the lows, and the āwhat on earth just happened?ā moments.Youāve got stories, lessons, and insights that could change someoneās lifeā¦ if only more people could hear them. But hereās the truth:Most people never share their message widely enough to make the impact (or income) they could. Why?Because theyāre [...]
Thereās a goldmine hiding in your Google Docs folder. Itās not your half-finished course. Itās not your dusty list of funnel ideas. Itās that idea you've been meaning to write about ā the one that could become your first (or fifth) short book. Yes, short books. The kind that can be written in a weekend, [...]
