Sustainability influencers Instagram have become extremely popular in recent years because of their dedication to sustainability and their ability to share knowledge on the topic with others. Although GreenTech influencers in the Government category make up only 5.2% of the total, the two most relevant personalities across Europe are part of this group. Alli is also fond of thrifting fashion hauls, beach camping, and wanderlust activities with her husband, Nick. They founded Viertel \ Vor, their online magazine, in 2016. These influencers post on their platforms constantly to promote sustainability within food, clothing, consumption, and living, promote eco-friendly products through their own shops and e-commerce sites. Top Voices is a series of lists that have been . She contributes regularly to several blogs and her work has been featured in The Los Angeles Times, The Boston Globe, Outside Magazine, Mother Earth News, and MindBodyGreen. In her YouTube bio, Pamela Reif describes herself as Your online training buddy and offers free fitness videos and workout plans to her 8.73 million subscribers on the video platform. andysparkles.de. Numerous German bloggers, Youtubers and authors offer advice and inspiration in their contributions on issues like ethical fashion, zero waste and conscious consumption. TAYLOR PFROMER @taylor.pforwords (42.7K), 41. The twins were inspired by the zero waste movement back in 2017. Sustainable fashion influencers took an intrinsically over the top, famously wasteful industry, and called it out. Tara Kenna, a Canadian-based sustainability influencer holds the top spot. Germany has been called the worlds first major renewable energy economy. Christine has 26, Juliens followers are both female (50.8%) and male (49.2%), between 18 and 24 years old. Taylor created her site called Pforwords to share her musings, ideas, inspirations, and practical tips to go zero waste while saving as much money as you can. Through her account, Lesswaste_birdie, she aims to raise awareness on important environmental issues and to share her own experience of living a sustainable lifestyle.. What are some of the challenges grid operators face in the clean energy transition and what are some practical solutions? WENDY GRAHAM @moralfibresblog (12.5K), 78. When children and young people imitate certain influencers, however, they tend to do it in a playful way, Meier said. Find 516 Top Influencers in Berlin, Germany - Local Influencer Marketing Platform Top Berlin, Germany Influencers See the top 576 Berlin, Germany influencers. Blue Ollis @blueollis 7. @earth_hour is an organization that hosts an annual event called Earth Hour. In that case, however, it is not so much the influencers who are responsible, but mainly the family and the psychosocial situation of the young people themselves. We wanted to learn alongside our readers and take small steps in the right direction. Guide Earth Hours Instagram account shares photos and videos from events around the world, as well as educational content about climate change. For many years I never thought about what I bought and at whose cost these clothes were produced, admits Nasemann. Most of Robs life is mostly spent outdoors, traveling, doing humanitarian services, and speaking about his advocacy for sustainable living. Her love for everything sustainable began when she was in college as an Architecture and Interior design student, where she first discovered and fell in love with the principles of sustainability. Now shes running a new food and lifestyle blog, Zero-Waste Chef, where she shares her fresh recipes that replace favorite packaged foods, tips onzerowaste and plastic-free living, and her occasional rants. Today I want to make as many people as possible aware of environmental protection with my dedicated site RescuePlanetLife, especially via social media. Piwik is not available or is blocked. With a mixture of fun and style. KATHRYN KELLOGG @going.zero.waste (304K), 4. Volkerhas been a Professor for Renewable Energy Systems at HTW Berlin for 17 years. For instance, by changing to a regional electricity supplier if possible. Diana is a frequent speaker at universities and international conferences where she speaks about nutrition and sustainability, social justice, animal welfare, and food policy issues. The theme of SB'22 San Diego, is Recenter & Accelerate. FB TW. Being fully raw means that she eats only raw fruits . When it comes to payouts, the amount that sustainability Instagram influencers make can vary significantly depending on their reach and engagement. The seriousness of the global trash problem, which she discovered during her travels to different countries, has led her to establish the Zero Waste Collective, a global online community that serves as an educational hub for the zero waste lifestyle movement. Bibis subscribers are mainly interested in friends and family (40%), fashion (31%) and sports and fitness (27.6%). They claim to provide a simple, healthy approach to living that extends beyond the kitchen and employ gluten-free, grain-free and refined sugar-free dishes. 2019) Pamela Reif. Her actual name is unknown. Influencers lead seemingly perfect lives: They are beautiful, rich, and successful. The 19-year-old twins started their social media career in 2015 on the platform musical.ly. After looking into the subject of ethical fashion, she set up her blog fairknallt. Madeleine Olivia is a British sustainable food and lifestyle influencer who is passionate about veganism, minimalism, self-discovery, and sustainability. Changemakers and eco influencers you should follow Get an overview of important personalities who want to change the world with fair fashion. Four million subscribers* follow him on YouTube, six million on Instagram (engagement rate, Luca Tilo Scharpenberg, 26, is a YouTuber, podcaster (, his webshop. Monika has worked with some of the biggest names in sustainable fashion and food brands. By highlighting the work of young people, @happyhippie inspires others to take action on sustainability issues. Thorstenis Managing Director at Belectric GmbH, and he counts with more than two decades of experience in the renewable energies sector. The first step is researching sustainability influencers Instagram who have the potential to be interested in your brand and message. Thus, this type of collaboration with eco friendly influencers is beneficial for both the brand and its consumers; it provides an authentic way for sustainability brands to showcase their commitment to environmental stewardship while helping people live greener lives in their own homes. "I see so many things every day that need to change," she toldDW. Sustainability Instagram influencers, also known as eco-influencers, are individuals who use social media platforms, such as Instagram, to promote environmentally conscious lifestyles and sustainable living. Her eco-friendly YouTube Channel, The Girl Gone Green currently has over 64 thousand subscribers. British sustainable lifestyle influencer and blogger Jessica Perkins, ,one of the best environmental influencers, is an avid supporter of ethical fashion and buy local movements. She believes that environmentalism is intersectional and should be viewed through the lens of sustainability and social justice. With more than 15 years of experience in communication and sales, he is a Senior Manager at RWE, one of the main German suppliers of electricity. JESSICA PURCELL @thoughtfullysustainable (4,383), TOP SUSTAINABILITY INFLUENCERS TO FOLLOW IN 2023- FAQ. However, estimates suggest that influencers can earn thousands of euros per sponsored post, althoughthat applies only to those in the top league. Buy local as this reduces the need to import goods and empowers locals. Christine has 26,400 followers on Instagram, and a rate of engagement of 0.49%. @leonardodicaprio is a well-known actor, environmental activist, and one of the most popular sustainability influencers. Laura is currently an ambassador for the 5 Minute Beach Clean Up foundation and has been featured in several online publications. Sustainability issues are increasingly influencing shopping behaviour. With a share of 45%of power production in Germany in 2020, renewable energieshave played a key role in the past few years. Throughout this project, Diana maintains a blog, hosts podcasts with food producers and health experts, and makes informative social media updates. As one of the most famous male sustainability influencers in 2022, he has been featured on thousands of media outlets including National Geographic, BBC, CBS This Morning, Discovery Channel, USA Today, LA Times, The Guardian, Huffington Post, and many more. Georgette shares on her Instagram many of her energy-saving tips, delicious vegan recipes, eco-friendly products, DIY projects, and many more. Fashion, beauty and travel are all topics that go down well with Instagram users a fact Stefanie Giesinger, who is one of the top German influencers in these areas, is well aware of. Christine Garcia Urbina has been blogging about her passion for cooking since 2014. Creating a green and sustainable future: Presenting three influencers who use their platforms for this. The influencer appeals primarily to 25- to 34-year-olds and covers topics such as sport and fitness (55.7%), friends and family (45.4%) and fashion (44.7%). 5.78 million people follow the 34-year-old on YouTube, 4.5 million on Instagram (engagement rate 2.2%) and 1.3 million on Tiktok (engagement rate 17%). Furthermore, sustainability Instagram influencers with highly engaged audiences (e.g., average likes per post or comments per post) have been known to garner much higher returns than those without active participation from their followers. Lindsay Miles, one of the top sustainability influencers, is a passionate zero-waste and plastic-free living spokesperson, educator, and founding Director of the Plastic Free Foundation. Stephanie Davies, one of the most famous environmental sustainability influencers in 2022, is a London-based digital marketer who has a fascination for creating out-of-the-box vegan recipes which she showcases on her site, the Vegan Recipe Blog. Subscribe here: Everyone can make the world a better place, Model Marie Nasemann runs a blog called fairknallt. FRANCESCA WILLOW @ethicalunicorn (23.1K), 57. They are often experts in their field, and they use their Instagram platform to educate others about the importance of sustainable practices. The reported research builds on a multi-case research of four German wine estates. Nevertheless, or precisely because of this, more and more companiesresortto so-called "influencer marketing." followers, aged between 25 and 34, are mainly female (81.8%), while the main topics are of course restaurants and food (77%) as well as sports and fitness (52%). Follow these 10 thought leaders to stay plugged into the trending news and conversations shaping sustainability and the green energy transition. Natalie @sustainablychic - a blogger and influencer that helps her readers to build a more conscious wardrobe. Do eco friendly influencers usually collaborate with influencer agencies? All Categories Germany How we calculate Share all Rank Influencer Category Followers Country Eng. Factors such as the follower count, level of audience engagement, location of followers, type of content posted, and even the platform used can all have an impact on the potential earnings of sustainability Instagram influencers. He has more than two decades of experience in renewable energies and PV systems in Latin America and Germany. She runs a namesake blog and YouTube channel where she shares her tips and methods on how to living sustainably that suit every home and lifestyle. As an eco-content creator, Nicole, one of the most famous environmental sustainability influencers in 2022, has partnered with several brands such as Organic Basics, Vivo Barefoot, and Brita to name a few, and aims to help more environmentally-conscious brands to grow their platform through content curation, copywriting, and SEO. As a result of the growing awareness around global sustainability initiatives and green brands on social media, the number of sustainability Instagram influencers has seen an increasing rise. Influencers are entertainers, trendsetters and billboards rolled into one. Generally speaking, many sustainability Instagram influencers For example, sustainability Instagram influencers with a smaller following (e.g., 5K) may make around $50 for a sponsored post while one with a larger following (e.g., 10K) may receive up to $500 for their efforts. 197-213 Oxford Street, We want to mobilize people with hands-on activities, such as the garden/balcony award. As one of the top sustainability influencers, sheconducts a clinical nutrition practice, produces the Sustainable Dish Podcast, and lectures about human nutrition, sustainability, animal rights, and social justice across the world. Brooklyn-based Dominique Drakeford, one of the top sustainability influencers, has many accomplishments up her sleeves as an environmental educator, community advocate, social sustainability writer, and sustainability influencer. Melissas sister, Jasmine, worked as a model after graduating from high school, bringing her own food to photo sessions and eventually starting a meal delivery service, which Melissa followed. UK-based Stephanie Forrow is a digital marketer, and one of the best environmental influencers, with a passion for low waste and green living. Tim is a co-founder@oceanimpactorg, an environmental conversation organization that provides a range of startup programs, mentoring, and support to help people to start, grow and invest in businesses that positively impact the ocean. HOLLY NOAKES @sustainable_holly (18.1K), 67. . The twins Lisa and Lena Mantler are undoubtedly among the most famous influencers in Germany. Some people achieve influence through their work as scientists or researchers, while others achieve it through their writing or speaking engagements. Context found that LinkedIn generates significantly more engagement than Twitter, and that some companies are successfully . The account shares photos and stories from trips to eco-friendly destinations around the world. Lauren Singer is an environmentalist, entrepreneur, blogger, and one of the top sustainability influencers who is a firm advocate of a zero-waste lifestyle. Connie Cao is Melbourne-based travel, lifestyle, home & sustainable living blogger, photographer, and influencer. Her three-ingredient organic cleaning product received funding on Kickstarter and was sold both online and at wholesale outlets around the country. Jazmine used to have a blog where she documented her experience with quitting fast fashion but later transported to Instagram where she also experimented with other forms of sustainable living like reducing her plastic usage and using naturally-made products. 24. She began her journey to holistic wellness and since then, has been an advocate of a less toxic lifestyle and a vocal advocate for slow/ethical fashion, and conscious parenting. We were awarded the German Sustainability Award 2022 for this commitment. Georgette is a sustainability blogger and influencer based in San Antonio, Texas, whose Instagram page covers some of the major sustainability topics, such as plant-based diet, low waste lifestyle, and thrifting. She has published two books, namely, Less Stuff (2019), which is about changing our relationship with our things, from a zero-waste perspective; and,the Less Waste No Fuss Kitchen (2020). Julian Claen, known by the alias Julienco, has been publishing lifestyle videos on his YouTube channel since July 2014. Robert also has a PhD in political science. Christine has been making her skincare products for over 10 years and her own make-up for over 3 years. Guangzhou-born, Australia-raised Anita Vandyke is one of the Top Sustainability Influencers whose preferences for minimalism, secondhand finds, all things green, and zero-waste living have given her a significant following on Instagram. I want to give little bite-size morsels on the side that are easy to understand. That same year, 22 percent of German companies planned to spend between 10,000 and 50,000 euros on influencer marketing. Their second book collaboration was named Good + Simple and was released in 2014. These days, zur Lwen's videos show her meeting politicians, sharing tips on finances and explaining vegan nutrition. How Using Influencers Can Benefit Your Business. Table Of Contents Top Sustainability Influencers on Instagram 1. These bloggers are strong supporters of this subject. Since finding her passion for environmentalism and sustainable living, Ashley has begun creating content about sustainable travel, smart technology, and her vegan lifestyle. 18 and 24 (70%) and are enthusiastic about the topics of friends and family (37%) and sports and fitness (24.6%). Sustainability brands are increasingly turning to eco friendly influencers to communicate their mission and values more effectively. Her ultimate goal is to inspire and empower others to make better choices for themselves and the planet, but with an open invitation to learn from other peoples journey as well. The audience of the Rostock-born and Berlin-based influencer is mainly male (67.7%), interested in sports and fitness (32%) and TV and film (28.9%). The YouTuber published his first video in February 2012, and now releases a new video on his channel every Friday. With more than a decade of experience in the renewable energy sector in various regions, he now counts with his own PV company. As role models, Sinnfluencers try to motivate their followers to shape a better future. Wind is the most prominent of Germany's renewable energy sources, with a share of 23.7%. Marcel Thomas Andreas Eris, better known as MontanaBlack, became famous through his gaming livestreams on Twitch and YouTube videos. SARAH ROBERTSON BARNES @sarah.robertson.barnes (18.2K), 64. Fully committed to sustainability and future-oriented is Kerstin, a member of the Senate at the German Fraunhofer Institute. Valeria Hinojosa is a Bolivia-born social entrepreneur, certified yoga instructor, travel and lifestyle blogger, and one of the Top Sustainability Influencers who is currently based in Miami. 17-year-old Jamie Margolin is the founder and co-executive director of Zero Hour, a youth- and women of color-led movement that aims to support new young activists and organizers with the tools, training, and resources that they need to fight climate change and protect our natural resources. Reading My Tea . Hendrikis the Head of Project Development of Enerparc AG, one of the main solar developers born in Germany. The 18- to 24-year-old, mainly interested in friends and family (38.2%) and toys and children (21.7%). Please check your adblocker settings. Their second book collaboration was named Good + Simple and was released in 2014. He has a business background and focuses on the different strategies of renewable energies and developments such as digitalisation in the field. But we need big steps as well and structural changes, because its impossible for us to save the environment (and the world) all by ourselves., Ive always been interested in the environment and nature since I was a child. Mirkois Team Lead Engineering at BayWa r.e Solar Projects GmbH, one of the main German solar actors, with worldwide presence. She was included in Time's list of Most Influential Teens in both 2015 and 2016. She joined YouTube in 2013 and started posting videos about reducing waste, practicing minimalism at home, creating plant-based vegan recipes, doing DIY projects, and a lot more. Currently, he is a Project Developer at WPD, another protagonist in the renewable energy scene. She began her plastic-free advocacy in 2011 and has documented that journey through her blog, The Plastic-Free Chef, which she started back then at age 16. According to a study by the audience measurement company AFG Videoforschung, they have now joined the ranks of athletes and singers in terms of being role models for young people. They may come from various backgrounds, but they all have a strong love for preserving the environment. Valerie is a Perth-based sustainability blogger, and one of the best environmental influencers,with a passion for minimalism, low waste, and intentional living. She is now Executive Director. They also offer advice on how to make your home and office more environmentally friendly. Her actual name is unknown, . Most environmental influencers are regular people who have committed to leading more sustainable lives, while some are well-known celebrities who are aiming to make the world a better place. Whether sustainability, fair fashion or vegan lifestyle, all topics are covered and encourage reflection. Eco friendly influencers are those who use their platforms to promote sustainability and environmentally-conscious products and services. They present facts and give advice on minimalist, conscious consumption and waste prevention and also recommend shops with ethical fashions. His followers are both female (49.10%) and male (50.9%) while his target audience is also mainly between 18 and 24 years old (54%). Pamela Reif. She challenged herself to go zero waste by the end of the year, and not to buy clothes for a whole year. Gaia runs a website called SSustainably, where she seeks to inspire people to become better consumers. Eco friendly influencers have an established following on social media, which allows them to share their knowledge and recommendations with large audiences. Anna Schunck and Marcus Werner write about their own learning process. Kristinais currently Managing Director of the German Energy Agency (DENA), where she leads international cooperation and sustainability in the transport sector. Whenever youre ready, here are 5 ways we can help you grow your solar business and reduce LCOE of your PV plants. Die Weltbank muss mutiger warden. She has become a well-respected voice in the larger sustainability movement since she started her advocacy for social and environmental justice in fashion and minority representation. "I want to make people aware that they should reflect on their behavior and I'd like to use my reach for that." Kathryn Kellogg is a California-based spokesperson for plastic-free living, Chief Sustainability Officer at the One Movement, stage actor, author of 101 Ways to Go Zero Waste, and one of the Top Sustainability Influencers to watch out for. Eng. By sharing these stories on the platform, sustainability influencers Instagram help to educate others about the need for sustainable practices. The 29-year-old has 5.9 million subscriptions on YouTube and 8.1 million followers* on Instagram, with an engagement rate of 4.48%. Sustainability is en vogue. The cameraman Marcus Werner and I founded the sustainable online magazine Viertel \ Vor. Join our free community to get access to the latest news and resources, engage with influencers, and secure collaborations with top brands. She is the founder of climate tech advisory DWR eco GmbH, the co-initiator of Leaders for Climate Action and a mentor at BMW Respond Accelerator and Founders Institute. Environmental influencers utilize their platforms to inform and motivate others about the value of protecting the environment. Sustainability influencers Instagram are people who have a large following on the platform and/or voice when it comes to sustainability issues. This is where the important role of social media influencers comes into play. Young people seek confirmation of their own gender on social media, Tillmann said. It calculates that the total 8.6 million registered footballers in these countries generate a cumulative 39.5bn in positive economic, social and health impacts. Sports and fitness postings made Pamela a social media star, especially on Instagram. Gillian, one of the top sustainability influencers, first embarked on her journey to minimalism and slow fashion in 2015 after massive de-cluttering of almost half of her belongings. one of the most famous environmental sustainability influencers in 2022. and one of the best environmental influencers, fashion resale market is swelling, growing 21 times faster than the retail market. Jasmine Tuan Firstly on our list of top eco-friendly influencers, we have Jasmine Tuan (@jsmntuan). Since then, the Stuttgart-based blogger has expanded her business and now works in a team of three, including her husband, on recipe videos, e-books and other editorial content. Megean Weldon is one of the top Sustainability Influencers based in Kansas City who founded the website, Zero Waste Nerd. Thats why Im involved in a party, but I also act consciously in everyday life, for instance in my choice of bank. Posts on sustainability influencers Instagramwhether its discussing an upcoming event or sharing tips on how to live a sustainable lifestyleserve as an inspiration to others, encouraging them to make changes that can benefit both the environment and themselves. She built her YouTube channel Sustainably Vegan and environmental movement, The Low Impact Movement in which she shares her journey to low waste and low impact lifestyle. Aside from her published book, podcast, and multiple articles contributed online, Kamea is also the founder of UPROOTED, a 100% reader-supported newsletter that critically examines all things related to sustainability. Kate has been living a disposable plastic-free life for a decade and has developed effective strategies on how to reduce single-plastic use, which she shares in her book, I Quit Plastics, a practical guide that is packed with information, how-tos and tips to help you cook, clean, shop, wear and live plastic-free. interested in sports and fitness (39.2%), vehicles (32%) and friends and family (29.3%). (Avg.) According to a study by the Bitkom digital association,one out of two social media users says they have difficulty distinguishing advertising from content. As of 2022, her Instagram account counts over 358K followers, with more than 1.5K posts, making her one of the top sustainability influencers on the platform. TOP INFLUENCERS. Her Instagram serves as an amazing platform to provide inspiration and information on how to lead an eco-friendly lifestyle while juggling the life of a parent. Who are sustainability influencers Instagram? @greengirltravels is a travel account that focuses on sustainable tourism. Although she grew up in a family that recycled and has respect for the planet, it wasnt until well into college that she seriously embarked on her sustainability journey. Defining Just Sustainability. This is particularly true in the fashion industry where slow, low impact fashion is now preferred over fast fashion. Marisa Becker also raises awareness via a podcast. Sustainability content directly challenges the 'throwaway culture' espoused by the fashion industry. Josephine Becker is a writer, podcast host, student, and environmental activist behind the Instagram account @Treesnpeace, a resource and learning platform that she dedicates to intersectional climate activism, grassroots community change, anti-oppression justice, and sustainability. Sustainable Brands 202 2. Tim Silverwood is an environmental activist, plastic pollution spokesperson, one of the most famous environmental sustainability influencers in 2022, and an avid surfer who champions the cause of protecting the ocean and the environment from human impacts. The associated Instagram channel already has over 35,000 followers. Julia Watkins is one of the Top Sustainability Influencers who have a passion for writing, photography, and slow, simple living. In the middle of its energy transition, check out the influencers of the renewable energy landscape. For the most part, the 29-year-old is followed by women (71.6%). And, in Germany, they are role models formany teenagers and young adults. German consumers have three priorities that apply to shopping, whether it's online or at the corner shop: shopping needs to be quick, with prompt delivery, and take account of sustainability criteria. She also received several recognitions and awards for her academic excellence and research contribution. The Bielefeld-based influencer has 4.68 million followers on YouTube, 3.5 million on Instagram (engagement rate, 6.88%) and 3.1 million on TikTok (engagement rate, Piebaldism, a type of albinism, and Borderline, openly talks about these afflictions on social media. Sustainability influencers have the upper hand in introducing a brand or product to their followers. Why are sustainability influencers Instagram so popular? Aside from Instagram and her blog, Marissa, one of the most famous environmental sustainability influencers in 2022, can also be found on TikTok with videos of her talking about environmental sustainability, greenwashing, social justice, climate crisis, and product reviews and endorsements. The reason . You may need to present your brand in a specific country like Germany. Eventually, her blog started to gain recognition as it was nominated for Sundried Blogger Award in 2019 and ranked number one in thetop 10 green blogs. Sustainability influencers Instagram are individuals who use the platform to promote eco-friendly lifestyles and the need for a greener, more sustainable world. This entails conserving natural resources, lowering our dependency on fossil fuels, and putting money into renewable energy sources. Environmental influencers, regardless of their notoriety or fan base, are crucial in educating the public about the need for environmental conservation. Eco-friendly influencers: #1. Karen Housel is a sustainable fashion and lifestyle blogger, who believes that being eco-friendly doesnt mean compromising what you enjoy in life. Olivia aims to spread the message of veganism, minimalism, low-impact living, and self-love that is easy and attainable for everyone. And stories from trips to eco-friendly destinations around the world with fair.! In life and reduce LCOE of your PV plants I bought and at whose cost these clothes were produced admits. 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