Most +35 creators didn’t grow up on TikTok. We value clarity over trends. Real results over dopamine hits. But somewhere along the way, marketing got noisy. Complex funnels, 30-step strategies, endless "content hacks." If you're smart—but sick of the fluff—this post will reset your compass. Welcome to Simple Marketing for Smart People. Let’s break it [...]
If you’ve ever stared at a blank screen, trying to summon the perfect headline for your opt-in page, or fumbled through writing sales emails that don’t feel like “you,” you’re not broken. You’re just trying to write sales copy — a skill most people have never been trained to do — while running a business, [...]
In the age of AI, it’s tempting to think: “I’ll just ask ChatGPT for a headline.” And sure—you’ll get a headline. But here’s the truth:If you want headlines that stop the scroll, spark emotion, and make people click, you need more than a random line of text.You need structure, strategy, and repeatable psychology-based patterns—the kind [...]
Introduction If you’ve ever stared at your screen wondering how to package your knowledge into an online course people will actually buy, you’re not alone. Digital creators, coaches, consultants, and solopreneurs around the world are waking up to the goldmine sitting between their ears—but turning that gold into sales? That’s where Dennis Ralph’s The Art [...]
If you’re a solopreneur, creator, coach, or consultant—and you're not seeing consistent leads in your inbox, DMs, or funnel—you don't have a sales problem. You have a leads problem. This is the central truth behind Alex Hormozi’s book, $100M Leads. And it’s one every digital creator should tattoo on their calendar. Because let’s face it: [...]
Let’s be honest: most offers online are forgettable. They’re vague, they’re safe, and they blend into the noise. If you’ve ever poured your soul into a course, GPT tool, or coaching package only to hear crickets—this blog post is for you. Alex Hormozi’s $100M Offers is a masterclass in offer creation. But it’s not just [...]
