Look Deeper: How to See the Invisible Opportunity (A Rick Rubin–Inspired Guide for Creators)
“The ability to look deeply is the root of creativity.To see past the ordinary and mundaneand get to what might otherwise be invisible.” — Rick Rubin Most people skim life like it’s a terms-and-conditions page. Creators don’t. We look deeper. That’s not woo-woo; it’s a practical competitive advantage. When you learn to see what others [...]