We love big ideas. We love big moves. But when life swings, it’s not your clever brain or your favourite tactic that decides whether you keep going. It’s your will — the inner capacity to endure, adapt, and continue. Ryan Holiday’s The Obstacle Is the Way makes this blunt: perception helps you see clearly, [...]
If perception is the lens we use to see obstacles, action is the muscle we use to push through them. Ryan Holiday, in The Obstacle Is the Way, makes it clear: calm perception is useless if it doesn’t lead to decisive, disciplined action. Stoic philosophy doesn’t admire armchair philosophers—it admires doers. The kind of people [...]
When we hit a wall in business—or in life—our instinct is usually to push harder, get frustrated, or walk away. But what if the wall wasn’t really the problem? What if the real obstacle was how we see the wall? This is the central lesson of Ryan Holiday’s The Obstacle Is the Way—and it’s also [...]
Most solopreneurs I know aren’t failing because of their strategy. They’re failing because of their identity. You can buy all the courses. Stack up on GPT tools. Download every template under the sun. But if you’re still showing up as your old self — the hesitant one, the doubtful one, the one waiting for proof [...]
In rugby, there's one cardinal rule burned into your brain: move the ball forward. You pass backward. You get tackled. You reset. But the mission never changes—gain ground. Keep going. Inch by inch if you have to. Business is no different. Whether you're building a brand, launching a product, or trying to find your next [...]
Introduction: Why Fear Is the Real Boss Let’s be blunt. Most solopreneurs never fail because their offers were bad. They fail because they never launched. Not because of the market. Not because of AI. Not because of competition. They fail because of fear. Over the years, I’ve had conversations with creators, coaches, consultants, and solopreneurs. [...]
Introduction: Why “Pissing Off the Boss” Matters Let’s be clear: this isn’t about storming out of your job in a blaze of glory or sending your boss an “I quit” email in Comic Sans. It’s about something deeper — taking back control of your time, your income, and your future. If you’re a creator, consultant, [...]
Introduction: Rethinking Success Most solopreneurs chase money, metrics, or status—but The Good Life reminds us that success without fulfilment is just another trap. The core message? A good life is built on connection, balance, and meaning. For creators, consultants, and coaches, this means designing a business that fuels—not drains—your life. 👉 IMMachines tie-in: Tools like [...]
I read about the fact that our clients are looking for 'transformation' but what does this really mean. I fed this into 'Thought-Leader Engine' GPT and it turns out that, in addition to results, a much deeper spiritual change is sought that most creators, consultants and coaches may not have fully considered. We toss around [...]
Introduction: Why “Sauce” Matters Every solopreneur eventually hits the same wall: you know your stuff, but nobody seems to notice. You’ve got years of experience, insight, and lived wisdom, yet translating that into a consistent business feels slippery. That’s where the idea of a “secret sauce” comes in. In marketing terms, it’s not just what [...]
