Writing copy that converts
80/20 Copy: The Smartest Writing Shortcut for Mid-Life Creators
What Is 80/20 Copywriting? The Pareto Principle in Copy The 80/20 rule says 80% of results come from 20% of your actions. In copywriting, most conversions come from a few key phrases—headlines, offers, calls to action. You don’t need to write more. You need to write what matters most. Why It Works for Mid-Life Creators [...]