Introduction Let’s be honest—most solopreneurs have a folder full of half-finished PDFs, old lead magnets, or courses that never saw the light of day. Some were launched but fizzled. Some never got finished. Others sit in Google Drive waiting for “the right time.” The truth? The problem usually isn’t the content. It’s the perceived value. [...]
How we’re evolving from a GPT tool stack into a full-service Creator Operating System. We started IMMachines with a simple mission:To give solo creators the power of AI — not just to do tasks faster, but to build real leverage. Along the way, we built over 50 GPT tools across every domain of creator [...]
We love big ideas. We love big moves. But when life swings, it’s not your clever brain or your favourite tactic that decides whether you keep going. It’s your will — the inner capacity to endure, adapt, and continue. Ryan Holiday’s The Obstacle Is the Way makes this blunt: perception helps you see clearly, [...]
If perception is the lens we use to see obstacles, action is the muscle we use to push through them. Ryan Holiday, in The Obstacle Is the Way, makes it clear: calm perception is useless if it doesn’t lead to decisive, disciplined action. Stoic philosophy doesn’t admire armchair philosophers—it admires doers. The kind of people [...]
When we hit a wall in business—or in life—our instinct is usually to push harder, get frustrated, or walk away. But what if the wall wasn’t really the problem? What if the real obstacle was how we see the wall? This is the central lesson of Ryan Holiday’s The Obstacle Is the Way—and it’s also [...]
Introduction Every successful creator, coach, or consultant eventually discovers a hard truth: skills and strategies don’t matter if your message isn’t clear. You can be brilliant at what you do, but if your audience can’t grasp why it matters to them in a few seconds, they’ll scroll right past you. That’s where the real work [...]
The online world has never been louder. Every scroll brings another offer, another voice shouting for attention, another product promising to change your life. For creators, coaches, consultants, and solopreneurs, this raises the obvious question: How do you stand out without losing yourself in the process? That’s the heart of Be the Unicorn. It isn’t [...]
If you’re a solopreneur or midlife creator, chances are you’ve already heard the phrase personal brand thrown around like confetti at a networking event. But here’s the truth: your personal brand is not a logo, a colour palette, or even the clever tagline you’ve got at the bottom of your email signature. It’s the story [...]
Most solopreneurs I know aren’t failing because of their strategy. They’re failing because of their identity. You can buy all the courses. Stack up on GPT tools. Download every template under the sun. But if you’re still showing up as your old self — the hesitant one, the doubtful one, the one waiting for proof [...]
In rugby, there's one cardinal rule burned into your brain: move the ball forward. You pass backward. You get tackled. You reset. But the mission never changes—gain ground. Keep going. Inch by inch if you have to. Business is no different. Whether you're building a brand, launching a product, or trying to find your next [...]
