But as far was why he didnt mention me, I have no idea. She gave you permission? 142 with $1.5 billion. Andrew: Including the woman who you call, The most retarded e-mail, or something like that, whos having some kid of legal trouble with her kids? There were seven or eight comics that I didnt release on the web, so there was that. Theres also that notion that people want to support an artist who they like. I think most of my book is visually oriented anyway and maybe a lot of writers, the only visual is the cover, so they focus on that like its this big thing. Andrew: Wow. This stuff just keeps staying out there and keeps growing or keeps getting talked about. By the way, is the information in The Economist magazine that I used in the intro right? You had the book and you had AdSense. You post a comic on Digg and all the users are like, This is the worst thing Ive ever seen. Andrew: I think this is encouraging for a lot of us who dont know much about search engine optimization, dont have much interest in it, but we keep hearing that we need to learn it, that we need to master it, that our businesses will fail unless were good at it. I found, for me, coffee helps with that. That was a big part of it. We became SEOmoz, I think a year later, and then I was appointed as Chief Technology Officer. I know I got a lot out of that interview too. So I just called it The Oatmeal because thats a name that Id been using for so long. So thats sort of why I draw myself and all my characters as these kind of bloated, blank babies. Its Five Very Good Reasons to Punch a Dolphin in the Mouth. It was 17 comics that I drew and I actually had it printed overseas. 5. If not, they can just leave it alone. [12], The Oatmeal received 300,000 visitors in its first month and within 10 months had received 4.5 million visitors. [34], In October 2019, it was announced that Peter Chernin, American businessman and the CEO of The Chernin Group (TCG), had invested $30 million for a minority stake in Exploding Kittens. And I did that with the dating site, Mingle2 and then when Mingle2 was acquired, I had to go work for the people who bought it. Andrew: What about optimizing sales pages, landing pages, the way you present what youre selling? I just dont read it if its about me because its usually not very nice. Find Matthew Inman's phone number, address, and email on Spokeo, the leading online directory for contact information. When I heard that that was when I was like, thats how I want to be. [38] In 2020, the event was cancelled due to the COVID-19 pandemic, but a "virtual race" was organized instead. [44][46], The fundraiser raised $1,370,461 from over 33,000 backers,[47] including Joseph Sikorski, director of the Tesla film Fragments From Olympus,[48][49] and Elon Musk. And when you started to do them more frequently, back in, I guess, was it October 2010, did I get that date right? In the 90s there was all this talk about, oh on the Internet, one guy can be huge, you know barbeque.com will change the room and stuff like that was thrown around. Would you mind if I post it on my site along with your name and your e-mail. Cool. [31][32], Revenue from The Oatmeal includes the sale of wall posters, greeting cards, calendars, clothing, coffee cups, signed prints, stickers, magnets, and badges. Andrew: I saw it. Its Andrew Warner. How much SEO do you use to bring traffic to your site? Andrew: What about in the beginning when you were going into Digg and you knew that if you won this group of people over, theyd send you massive traffic and if you turned them into haters, theyd bury you and you wouldnt get anything from them. So mostly it was formally exposing me to way more publishers, because some still didnt even know who I was, and then negotiating for a better deal. Andrew: What was in the original book? Andrew: [Laughs] Thats pretty clever. So, I see that youre in the community. What was going on in your head? I just started churning out way more content, and when I did that, it sort of pushed over this edge and The Oatmeal just sort of exploded. How does a web comic earn $1,000 a day in revenue? And I ended up selling all of those and I got a book deal. So it actually took me like two or three months to sell a couple hundred copies. Matt: Well, for one, the book is something tangible that you can give as a gift. Other names that Matthew uses includes Matthew D Inman, Matthew D Inman, Mathew Inman and Matthew David Inman. Please enter your email address to continue. It was a great story. Matt: Last month? So I decided to tackle the problem and figure out how to use it, and then I documented that experience and turned it into a comic. I appreciate your criticism, and blah, blah, blah. Okay. Last week The Economist magazine profiled Matthew Inman about the creation and revenue of his comic, "The Oatmeal." They said that he did $1,000 a day in sales on a typical day and that he earned $70,000 in sales on a single day last year on Black Friday. Im not sure where that comes from. . I was a developer and a designer and I built a lot of SEO tools, but, as far as what SEOmoz offers now is such a different animal, its probably just wasnt that relevant. The event was postponed until 2021, then indefinitely, due to the COVID-19 pandemic. The creator of that comic is popular, so Im going to get traffic for it. It just took time to build it up. Do you have these issues and how do you deal with them? Matt: How do I get ideas or how do I get them out there? Andrew: I notice for myself, sometimes in my interviews Im less articulate than other times. Theres a sense of community with that, but its sort of halfway there because its a community and there are people commenting but they arent repeat users, they arent signed up, they arent doing anything. And not just Reddit. Why not do simple things like that? Yeah, at first I did it myself. One of them that kind of pushed me over the edge was someone posted on Reddit saying, The Oatmeal is an a-hole. And there were all these people saying, Oh, Ive met him in person. Andrew: Gotcha. But I would think the opposite would happen. Matt: I think its about where it is now. Andrew: Are you worried that she might come after you right after she comes out of prison? Were you trying to avoid their wrath as you were designing? And if they dont like my comics, theyll bury them or they wont get promoted. [1], Inman opposed the Stop Online Piracy Act (SOPA). It just worked as a comic. At what point did you start to see consistent traffic coming from Digg? The more comics I put up, the more people are reading my site, the more I was able to see it as a real job rather than just a side job. Ha ha ha. In 2012, he said The Oatmeal's annual revenue was around US$500,000, of which three-quarters came from merchandising and the rest from advertising. Matt: I did too, actually. Andrew: By the way, if youre seeing me, or if anyone in the audience is seeing me adjust the mic a lot and adjust the computer, Im trying to somehow get the mic to not pick up on the fan on my laptop thats just going nuts for some reason. Its actually much funnier than a drunk 15 year old. It was an inspiring story too. It wasnt offensive, it was just not funny. Actually, no, I just banned from Digg the first two months The Oatmeal was online, which is funny now because now Diggers love me. I send it to her just to make sure and she comes back with all these little minor things that might be wrong. I did notice that recently. Andrew: Howd you decide on the comic to make into a poster? How much more productive can you be if you use TeamworkPM.net? I hate that theyre adding WiFi to planes now. I actually had a book deal on the table and a few interested people and I actually went to an agent and got one and then had her go negotiate and help me because it was just a totally different animal and some publishers wont even talk to you unless you have an agent. Matt: I dont know. For example, I was on a plane and my girlfriend and I were talking about apps and there was an app that was $1.99 or $1.00 and I was stressing about, oh, its $2.00, I dont know. Why didnt you just say, Im going to abandon this website and go find other projects? What changed as you learned and as you were selling? I still do occasionally, but I found that with Reddit, the best thing is just to leave it alone and if Redditors want to submit it to a thread, they can. They know that theres something better that theyre meant to do, but they dont know how to get started and how to build up something like what you have with The Oatmeal. Andrew: I mean going back. So basically I was this giant image hosting machine. matthew inman: 75.80%: matt inman: 8.46%: 0at: 8.13%: matthew inman net worth: 3.36%: the oatmeal . Initially, I used Zazzle, which is sort of like CafePress. But I only did that once. Matt: I dont know really. Andrew: And this was in July 2009 when you launched? You just embedded one of the Facebook commenting systems into your site. Matt: I dont know really. Also, my reputation is still suffering from being in SEO. Matt: Yeah, it was all the old ones: Why You Should Keep Your Tyrannosaurus Rex Off Crack Cocaine; Things Bears Love; How To Tell If You Loved Ones Plot to Eat You. That kind of stuff, kind of old Oatmeal. I've been publishing comics on this website since 2009. Taking into account various assets, Matthew's net worth is greater than $100,000 - $249,999; and makes between $50 - 59,999 a year. Ive kind of got a really good stride with that community. [77], The Oatmeal was created by Matthew Inman (born 1982 or 1983). You know, now that were talking about SEOmoz, I remember that I interviewed Rand Fishkin, the founder of SEOmoz, and when he was telling the story of how the company launched and grew, he never mentioned your name. Matt: It wasnt a mistake. Oatmeal Studios holds the trademark for their name and after The Oatmeal worked with another company to make greeting cards based on the comic, Oatmeal Studios argued that this was too similar and likely to cause confusion. Youll read an article or an image and you actually dont ever commit what that logo is. Im a one man operation and I just calculated the number of pageviews I got in 2010. And Ive found lately, that if I submit my own comic, it gets more negative feedback than if I just leave it alone and if they want to get it on the Reddit homepage, they can. And they may be right, but it happens. There are 100+ professionals named "Matt Inman", who use LinkedIn to exchange information, ideas, and opportunities. 0at.org has Google PR 5 and its top keyword is "matthew inman" with 75.80% of search traffic. So I dont have much to speak on that, other than free shipping tends to sell well. Andrew: I also have here on my list, I wanted to ask you about e-mail. I dont she has a lawyer, but the pipe or the crowbar seems more likely. Andrew: Why do you think the donation didnt do as well as merchandise? Its kind of an embarrassing thing. Andrew: I see. I know what Im getting out of this interview. This eponymous comic became an instant hit when it went live on The Oatmeal.com and was liked on Facebook by 700,000 fans. 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