Pictured is its first bakery-caf located in Ballwin, MO. Available now in both annual and monthly subscription tiers, Unlimited Sip Club is available to members of MyPanera, Paneras free loyalty program. Must be a MyPanera member and at least . Your Privacy Choices "At Panera, we believe in making great food experiences accessible to allwe're disrupting fast casual once again, providing unlimited access to high-quality beverages at tremendous valuejust $10.99 a month," said Niren Chaudhary, CEO, Panera Bread. For more information, or to sign up for the Unlimited Sip Club, visit www.panerabread.com/unlimitedsipclub or download the Panera app. Restaurants love repeat customers, and over the past decade, a number of chains have been experimenting with subscription plans to keep them coming through the door. Because this is a subscription program with a monthly recurring fee, we require a stored credit card for monthly billing purposes. Subscribers of Panera's coffee program, which debuted just before the start of the COVID-19 pandemic, spend much more at the restaurant in a given year than other customers, Burnett said. All rights reserved. I really wanted to love this service, but the coffee just wasn't good, and the service was chaotic. By clicking Sign up, you agree to receive marketing emails from Insider Company No. Panera self-serve beverages are available nationwide in Panera bakery-cafes, on Panera's e-commerce site, and via the Panera app. After July 4, customers will pay $10.99 per month. One subscription per person. Upcharges apply. We have seen incredible response to Unlimited Sip Club since we launched nationally last year, both for our guests and for our business. Eduardo Luz, Panera's chief brand and concept officer, won't . Please enter a valid Email Address. On Tuesday (April 19), the fast-casual bakery-caf brand . The Unlimited Sip Club membership is available for $11.99 per month plus tax or $119.99 per year plus tax andincludes one self-serve beverage every two hours during regular bakery-cafe hours, including free refills at participating U.S. Panera Bread bakery-cafes. The Unlimited Sip Club includes coffee but expands the selections to 26 various beverage products. With one in four transactions coming from Unlimited Sip Club members, the US food-to-go and coffee chain says its new annual subscription will offer further disruptive value to US consumers facing the rising cost of living. Excludes all other beverages, including without limitation, cold brew iced coffee and espresso and cappuccino beverages. Panera is rolling it out nationwide over the next week to members of its MyPanera loyalty program. Please enter a valid MyPanera Card Number. Seasonal flavors and whole grains. Olive Garden was an early adopter, first selling their Never Ending Pasta Pass in 2014. hot Dark Roast coffee. Must be a MyPanera member and at least 18 years of age or older to register. The subscription provides "unlimited" hot coffee, iced coffee, or hot tea at all Panera restaurants for a monthly fee of $9, or about $108 annually. Plus youll receive $0 Delivery Fee all year, and a FREE custom calendar from Shutterfly. Customizations including but not limited to added Espresso and Syrups are not included in the Beverage Subscription monthly price. Yes. For $11.99/month plus tax, you can enjoy any size drip hot coffee, hot tea, iced coffee, iced tea, Charged Lemonade, lemonade, or fountain beverage every two (2) hours during regular bakery-caf hours, including free refills of the same beverage at any participating U.S. Panera Bread bakery-cafes. Offer valid at participating U.S. bakery-cafes only. Valid while supplies last. Shutterfly may modify or replace any part of these terms and conditions without notice at any time. New Subscribers:For new subscribers that sign up for an Unlimited Sip Club Subscription, from 2/13/2023-3/31/2023, will receive one (1) free month of Unlimited Sip Club. Must be an Unlimited Sip Club subscriber to receive this offer. Cannot be combined with other promotions. Burnett said the success of the coffee subscription and the tests of the Ultimate Sip Club have encouraged Panera to study other possible subscriptions. Delivery hours may vary. Use the following form to enter in your MyPanera account information, to reset your password. Eduardo Luz, Panera's chief brand and concept officer, won . Why This New Caribbean Cocktail Bar Is One to Watch, Buy This $6 Denny's T-Shirt and You'll Get Free Breakfast for a Year, Where to Get Free Coffee on National Coffee Day, The 7 Food Trends That Defined Travel in 2022, I Tried Shaker & Spoon's Cocktail Kit for a Month: Here's Why It'll Be My Go-To Gift This Holiday Season, first selling their Never Ending Pasta Pass, introducing a subscription for hot coffee, hot tea, and iced coffee. A coffee subscription program at Paneras is bringing in new customers and adding to what customers buy, a win/win for the fast-casual chain. Please use the proceeding form fields to log into your MyPanera account! Please also make sure the credit card you'd like to be charged is set to default. To us, that is food as it should be and that is why we exist. {{ 'We have sent an email with sign in instructions to {0}.' Excludes catering orders and orders placed on third party delivery sites. No short cuts, just bakers with simple ingredients and hot ovens. Other additions such as Milk, Skim Milk, Almond Milk, Half & Half, Sweeteners are included in the monthly subscription price. If you do not cancel either before your renewal date or after the expiration of any free trial or discounted subscription offer, your credit card will automatically be charged $11.99 plus tax for the monthly subscription and will be charged on a recurring monthly basis every 30 days thereafter until you cancel your subscription. "These Charged Lemonades reach a new guest looking for an alternative to traditional energy drinks, and are great examples of our culinary principle, The Familiar, Made FantasticTM. Posted on April 22, 2022. | replaceVariables([foundEmailAddress]) }}. So, we began with a simple commitment: to bake bread fresh every day in our bakery-cafes. Add an eligible beverage to your cart and your reward will be automatically redeemed upon checkout. Panera Adds Annual Membership Option to Beverage Subscription Program, Panera Bread announces it will now offer an Annual. as well as other partner offers and accept our, Visit Business Insider's homepage for more stories, How restaurants are tapping into the booming 'subscription economy,' and why experts predict it has long-term potential. The subscription entitles eligible subscribers to the following subscription benefits: drip hot coffee, iced coffee, hot tea, fountain soda beverages, bubbler drinks (regular, sweet, and Passion Papaya green iced teas, and Agave Lemonade), and Charged Lemonade beverages (Fuji Apple Cranberry, Mango Citrus Yuzu, and Strawberry Lemon Mint) once every two hours during normal bakery-cafe business hours, including unlimited refills. The UK coffee and food-to-go chain said the move would improve the consistency of its 25 ($30)-a-month subscription service. This will allow you to use your saved payments, rewards, and saved delivery addresses and recent cafe details! A monthly subscription service is still available for $11.99 (plus tax), with both subscription models entitling customers to one self-serve beverage every two hours. Annual subscribers also get free delivery. Whereas the coffee subscription debuted at $8.99 per month, this larger plan is launching at $10.99 per month and available to anyone who is a member of (or joins) the chain's free MyPanera loyalty program. Can I redeem my Unlimited Sip Club Subscription benefits at any Panera Bread bakery-cafe? Panera's New Drink Subscription Offers Unlimited Beverages for One Monthly Price Two years after launching their coffee subscription, Panera is expanding the concept to include any. Restaurants big and small are experimenting with their menus to align with the preferences of on-the-go diners and mitigate the impact of rising food costs, supply chain disruption and shrinking consumer discretionary funds. No worries, just sign in to your MyPanera account and well get it straightened out. Expires {{ data && data.expiryDate || 'soon' }}. Upcharges apply. For $11.99/month plus tax, you can enjoy any size drip hot coffee, hot tea, iced coffee, iced tea, Charged Lemonade, lemonade, or fountain beverage every two (2) hours during regular bakery-caf hours, including free refills of the same beverage at any participating U.S. Panera Bread bakery-cafes. Purchase required. With investments in technology and operations, we now offer new ways to enjoy your Panera favorites like mobile ordering and Rapid Pick-Up for to-go orders and delivery all designed to make things easier for our guests. The reason is the following: coffee for us was an underleveraged product. News and information presented in this release has not been corroborated by WTWH Media LLC. The company boosted subscriptions with a very popular #FREECOFFEE4SUMMER promotion. The Panera coffee subscription program launched in Feb. 2020 and was open to all MyPanera rewards program users, allowing subscribers to order unlimited cups of drip coffee, iced coffee and tea . Fueled by Clean caffeine from Guarana and green coffee extract, Charged Lemonades come in three inspired and vibrant flavor combinations: Strawberry Lemon Mint, Fuji Apple Cranberry and Mango Yuzu Citrus. Visit www.panerabread.com/deliveryinfo to determine if youre in a delivery area or for more information. All rights reserved. We believed that food that was good and that you could feel good about, served in a warm and welcoming environment by people who cared, could bring out the best in all of us. Delivery fees and charge and pricing may vary. Launching alongside Unlimited Sip Club are new Panera Charged Lemonades, a thirst-quenching beverage that brings energizing lift in bold, bright flavors. Why? Convenience store chain Circle K is launching a beverage subscription program, following in the footsteps of Burger King and Panera Bread. With investments in technology and operations, we now offer new ways to enjoy your Panera favorites like mobile ordering and Rapid Pick-Up for to-go orders and delivery all designed to make things easier for our guests. Please return to the home page and sign in again. From our new Charged Lemonades to our fan favorite Passion Papaya Green Iced Tea to bubly Lime from PepsiCo, we're excited to give our guests even more choice and more beverage options to fuel their day.". Paneras is introducing a new unlimited, beverage subscription service, the Unlimited Sip Club. Now, members can pay $11.99 per month or $119.99 per year for unlimited hot and cold drinks. You may opt-out by. Because we think that simpler is better and we believe in serving food as it should be. Excludes all other beverages, including, without limitation, bottled beverages, smoothies, frozen blended drinks, cold brew iced coffee, and espresso and cappuccino beverages. As of March 29, 2022, there were 2,117 bakery-cafes in 48 states and in Ontario, Canada, operating under the Panera Bread or Saint Louis Bread Co. names. Copyright 2023 Panera Bread. One subscription per person. Some of Panera's recent moves have focused on improving beverage offerings, with the company testing Miso Robotic's CookRight Coffee system to monitor the freshness of its brewed coffee. Have a question? Our delivery fees and charges are not a tip or gratuity provided to the driver. It's easy to order Panera drinks online, for Rapid Pick-Up or even for delivery (where available.) Other additions such as milk, skim milk, almond milk, half & half, and sweeteners are included in the monthly subscription price. It also wanted to be the first disrupter to introduce subscriptions to help unlock the benefits for our customers, he added. However, if you order only a hot coffee, hot tea, iced coffee, iced tea, Charged Lemonade, lemonade, or fountain beverage using your subscription benefits, that visit will not count as a visit toward your next reward. Customizations, including, but not limited to, added espresso and added syrups (Madagascar vanilla, bittersweet chocolate, cinnamon, and caramel) are not included in the subscription monthly price. | replaceVariables([foundEmailAddress]) }}, Want to do this later? Plus, the chain has a promotion with T-Pain where the vocalist is giving away 1,000 three-month memberships for free over the next two days. Fellow JAB Holding-backed coffee chain Pret A Manger announced an overhaul its in-store beverage offer across its 440 UK stores in February 2022, ceasing sales of blended smoothies and juices to focus on barista-prepared iced beverages. You can also earn rewards through your Panera account. California Supply Chain Act "We feel that this is a terrific way to get consumers more interested in not only in our coffee platform but also for them to get exposed to the strength of the food that we have in our cafes, particularly around breakfast.". No. The Ultimate Sip Club, Burnett said, is the product of that desire. I spent the next week testing Panera's coffee subscription. How do I sign up for an Unlimited Sip Club Subscription? We're having trouble connecting to Facebook right now. Cold Brew, espresso drinks, and other beverages are not included in your subscription. fromFormat: 'HH:mm', Minimum order of $5 required, exclusive of taxes, fees, or charges that may apply. Large chains like Panera and P.F. The new Unlimited Sip Club subscription is available for $10.99 per month plus tax and includes one self-serve beverage every two hours during regular bakery-cafe hours, including free refills at participating U.S. Panera Bread bakery-cafes. Registration available online only including Kiosk. It concluded that If implemented well, paid loyalty programs can be highly profitable., What has Paneras Bread learned from its coffee subscription service that will be incorporated into its new beverage service? No. And, if you find a craft beverage favorite, you can download the Panera app and save your favorite craft beverage order to make your next order even faster. Panera used to be owned by its stockholders, but in 2017, JAB Holding Company, a German-owned conglomerate, acquired the company for $7.5 billion and took it private. For complete details and program restrictions and requirements, visit:www.panerabread.com/UnlimitedSipClub. The Beverage Subscription entitles eligible subscribers to the following Subscription benefits: drip hot coffee, iced coffee, hot tea, fountain soda beverages, bubbler drinks (Regular, Sweet, and Passion Papaya Green iced teas, and Agave lemonade) and Charged Lemonade beverages (Fuji Apple Cranberry, Mango Citrus Yuzu and Strawberry Lemon Mint) once every two hours plus unlimited refills. Contact Support, We have sent password reset instructions to the email address we have on file for you. Customizations, including, but not limited to, added espresso and added syrups (Madagascar vanilla, bittersweet chocolate, cinnamon, and caramel) are not included in the subscription monthly price. ^Calculation is based on redemption of 4 eligible beverages, any size, in the Unlimited Sip Club Subscription program with an average price of $3.43 (plus tax) during a monthly subscription period and redemption of 3 eligible beverages per month, any size, in the Unlimited Sip Club Subscription program with an average price of $3.43 (plus tax) during an annual subscription period at participating U.S. Panera Bread bakery-cafes. The Unlimited Sip Club membership is available for $11.99 per month plus tax or $119.99 per year plus tax and includes one self-serve beverage every two hours during regular bakery-cafe hours, including free refills at participating U.S. Panera Bread bakery-cafes. Chaudhary replied, We were able to make beverages completely accessible for a flat price., Hence, people can come to Paneras for healthy food and save money on their beverages, Chaudhary suggested. Terms Of Use Today, one in four Panera transactions come from Unlimited Sip Club membersthe program is helping to drive transaction growth despite a highly inflationary environment, and to bring in new guests to experience everything Panera has to offer.. Charged Lemonade without ice has about the same amount of caffeine as a Panera 20 fl. ST. LOUIS, April 19, 2022 /PRNewswire/ -- Today, Panera announces the launch of Unlimited Sip Club, the first-ever nationwide unlimited beverage subscription for all self-serve beverages. Visit here for complete terms www.panerabread.com/UnlimitedSipClub. Panera announced Tuesday that its launching a subscription program for all of its self-service beverages and other drinks, more than two years after the successful rollout of its coffee membership.. For $10.99 per month, MyPanera loyalty customers can sign up for the Unlimited Sip Club and have access to 26 drinks, including hot and iced coffee, hot and iced teas, Agave Lemonade, Pepsi . Shipping and handling will apply. Panera's beverage program is one of several recent restaurant subscription launches as chains look to collect diner data, drive loyalty and improve their value propositions to customers. It covered any coffee that was self-served and was restricted to new cups of coffee every two hours. Taco Bell, for example, debuted its Taco Lover's Pass nationwide in January, which drove new loyalty sign ups. Registration available online only including Kiosk. Redeem self-serve drinks once every two hours, and enjoy unlimited refills while youre in the cafe. Not valid for resale. And importantly, this new Sip Club is also replacing the old coffee plan, but a Panera spokesperson told us that existing coffee subscribers will be grandfathered into the Unlimited Sip Club and will keep their $8.99 per month pricing through the end of the year. Like poultry and pork raised without antibiotics on our salads and sandwiches. Update: The subscription price has increased to $11.99 a month. The Unlimited Sip Club Subscription ("Beverage Subscription") is available for registration and redemption in participating U.S. Panera Bread bakery-cafes. Chaudhary said, Weve realigned the price because the repertoire is much broader. Gift Card purchases, orders placed on third-party delivery sites, in-cafe, curbside, drive-thru, kiosk, Rapid Pick-Up and catering orders excluded. Must be a MyPanera member and at least 18 years of age or older to register. By Brian Amick. Promo can only be redeemed once per account and/or billing address. Access your favorite topics in a personalized feed while you're on the go. This is a BETA experience. For $10.99 per month (plus tax), Panera is expanding its unlimited coffee subscription to incorporate the entire Panera portfolio of self-serve beverages, including hot and iced coffee, hot and iced teas (regular, Sweet Tea and Passion Papaya Green Iced Tea), Agave Lemonade, Pepsi-Cola fountain beverages, and Panera's newly launched Charged We're also focused on improving quality and convenience. A commitment to transparency and options that empower our guests to eat the way they want. What restaurateurs need to know about this growing trend, Panera adds annual membership, $0 delivery to drinks subscription, Panera is expanding its coffee subscription program to offer. Yes, your visit will count towards earning rewards if your order includes a purchase. Taxes may apply. Using our iconic Agave Lemonade as the base, our chefs added bold flavors like Mango Yuzu and Fuji Apple," said Eduardo Luz, Chief Brand & Concept Officer, Panera Bread. Theres absolutely no loss factor. Registration available online only including Kiosk. })]) }}, {{ 'Available before {0}' | replaceVariables([$options.filters.formatTime(availableBefore, { About one-third of the time program members collected a free drink, they added a food item to their order. This field is required. Applicable taxes paid by bearer. Offer is good for one free 12-month wall calendar (12x12 size) through shutterfly.com or the Shutterfly app. Code can only be entered once. The JAB Holding-backed company first introduced itssubscription service at the onset of the Covid-19 pandemic in March 2020, which it said was the first unlimited in-store coffee subscription programme across the US. Members are eligible for discounted deals such as free bagels for a month. oz. On Wednesday (Feb. 22), fast-casual giant Panera Bread, which has more than 2,000 locations across the U.S. and Canada, announced the addition of an annual membership option to its Unlimited Sip. By the end of 2021, Paneras Coffee Club had grown to 600,000 subscribers, of which 300,000 were paying (most new members receive free membership for the first three months and then are charged). Like poultry and pork raised without antibiotics on our salads and sandwiches. The impetus for launching the coffee subscription program stemmed from Paneras goal of making good coffee accessible to everyone. Its easy! No worries, just sign in to your MyPanera account and well get it straightened out. Beverages from the Panera Bread menu include our charged lemonades, coffees, teas & fountain drinks. Shutterfly may refuse or cancel orders due to promo and pricing errors, fraud, misuse, or unauthorized use. You can continue ordering as a guest, but will not get a visit credit toward your next reward. Their membership price will increase in 2023 to $10.99 a month. In fact, a 20 fl. Missouri-based Panera Bread, which operates more than 2,100 bakery cafs across the US, said the new $199 (plus tax) annual membership is exclusively available to MyPanera loyalty programme members, which is approaching 48 million customers. S chief brand and concept officer, won & # x27 ; s chief and., bright flavors fast-casual chain hot and cold drinks via the Panera Bread bakery-cafes incredible response to Unlimited Club! Includes a purchase the UK coffee and food-to-go chain said the success of the coffee just was n't good and... Foundemailaddress ] ) } }. a commitment to transparency and options that empower guests. Just sign in instructions to the home page and sign in to your cart and your reward be. Offer an Annual, the Unlimited Sip Club but will not get a visit credit toward your reward. 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